Marketing News

Google Receives 67% of US Searches in March 2008, According to Hitwise
Hitwise, a leading online competitive intelligence service, has announced that Google accounted for 67.25 percent of all US searches in the four weeks ending March 29, 2008.

Chrysler Dream
Chrysler will launch its If you can dream it, we can build it, marketing campaign, which aims to create an image that the now private automaker is moving fast to respond to customer needs. (more)

Ford wins over critics with greenhouse pledge
A group of activist investors including the state of Connecticut on Wednesday dropped a campaign targeting Ford Motor Co. after the No. 2 US automaker detailed plans for cutting greenhouse gas emissions over the next 12 years.

Yahoo in search ad trials with Google
This evening has seen a bit of an intriguing announcement by Yahoo - it is to run an experiment with Google to see if it can boost its search ad earnings. A release from the company said it would begin a limited test of Google's AdSense ...

Absolut's response
The Swedish vodka maker posted a response to the controversy generated by its ad in Mexico, which can be read on Absolut's blog here, complete with consumer comments. The response's text also is... [[ This is a content summary only. ...

Nike Olympics
If the Olympics are a time for athletes to showcase their skills, then Nike sees it as a time to bring out its own best efforts. (more)

Supervalu Harvest
Grocery store chain Supervalu will sell its own organic food line. (more)

Wal-Mart "11"
Bryan Adams' latest album, 11, will be released exclusively via Wal-Mart and Sam's Club stores in the US (more)

Coldplay Lullaby
Coldplay's songs are the tunes most likely to send Brits off to sleep, according to a new survey. (more)

King Horrors
Horror writer Stephen King has criticized plans by a US state to ban violent video games, saying such a move would be undemocratic and it was up to parents to monitor their children's entertainment. (more)