B2b Marketing

Sales is Mars, Marketing is from Venus - Podcast Vol II - Lead Scoring
As part of our ongoing series about sales and marketing alignment, Paul Dunay of the Buzz Marketing for Technology podcast and I recently chatted about why B2B marketers should care about lead scoring and how they can get started ...

Pulling It All Together
This month, DMNews is featuring In perfect harmony: e-mail works in-sync with other channels, a piece about integrated, multichannel marketing campaigns. The article, quoting a JupiterResearch study on combining e-mail marketing with ...

Paul Dunay: Sales Is from Mars and Marketing Is from Venus, Vol ...
As part of my ongoing series discussing sales-marketing alignment with our friends at Marketo, a B2B marketing software provider, in this interview Jon Miller and I look at why B2B marketers should care about lead scoring and how they ...

Six Mistakes B2B Marketers Continue to Make With Organic Search
By now, many B2B marketing professionals know the basics of content optimization and how to make a site search-friendly. With that complete, their focus turns to link building. While that's an admirable pursuit, it may not yield the ...

Podcasting: The right tool for you?
And the ninja translation from the B2B Marketing Blog:. “Using this Ninja’s analogy - B2B prospects are whales, swimming around the internet looking for new, fresh content to keep coming at them. (No, not out of the ceiling tiles, ...

Marketing Manager - London
They are seeking a B2B marketing professional to be based in their London office. You will be the only marketing resource in London so will be expected to roll up your sleeves and get your hands dirty. ... The O'Dwyer Group.

Best Sales Advice
A recent Blog Post from Sales Force Development guru Dave Kurlan asks people to offer their Best Sales Advice in a Single Sentence. It's a great list of ideas and advice. Here's my best sales advice in a single sentence: Ask great ...

Sales is from Mars and Marketing is from Venus – Vol. II – Lead ...
A growing trend in B2B marketing today is in the realms of “lead nurturing” and “lead scoring.” I have often found the best way to impress the sales team is to feed them a stream of high-quality leads. Events, webinars, account-based ...

Online Marketing Executive
... communications to customers and partners Measurement of activities against success criteria To apply you should have: At least one years experience B2C and or B2B marketing experience ideally in the consumer services industry. ...

Wanted: Great Sales Leaders
Great customers are attracted to companies that are successful and passionate about what they do. So are high performing sales people. And the more high performing sales people you can attract to your team, the more great customers you ...