Marketing

11th Circuit Freaks Out About Metatags--North American Medical v ...
By Eric Goldman North American Medical Corp. v. Axiom Worldwide, Inc., 2008 WL 918411 (11th Cir. April 7, 2008) Oh...

Marketing + People + Participation = :)
I was happy to say that I saw several instances of this type of 'Marketing Without Fingerprints' at Blogger Social as well. Here's a few of the ways I noticed companies and individuals doing some smart marketing not by promoting, ...

Twittermethis Marketing Experiment
Jim Kukral, the guy behind Scratchback, among other things, is playing with Twitter. He’s doing Twittermethis, a marketing experiment, and a game where you can win $5 by answering trivia questions sent by its Twitter user. Jim explains: ...

Case Study: Comparing Marketing Effectiveness of Linkedin ...
Can you drive visitors to your site using social media sites? Do these visitors deliver any business value or are they just eyeballs? This case study looks at our numbers over the last year. Guess what - one social network consistently ...

Your "clever" marketing tricks have no effect on me
Your “clever,” unusual viral marketing doesn’t interest me. No matter how oddball or innovative your marketing methods may be, they’re still just that – marketing. And we, as people, can see through that crap.

Let’s Take It Offline - BlogHer & Blogger Social
I wrapped up my week last week in New York at 2 amazing in-person events for active online social media creators: BlogHer Business and Blogger Social ‘08. I walked away with more robust connections with people I already knew online and ...

Reminding Recipients Where You Met Them - Even for One-on One Emails!
We tell our customers all the time that it's a good idea in your email marketing campaigns to remind your recipients where it is that they met you. At an event? At a tradeshow? A social gathering? Did they buy something from you or ...

Domain Name Disputes: Honey or Vinegar?
I make sure that we respond to each and every one of these inquiries, and now that I've seen and dealt with over a hundred of these letters I wanted to make a suggestion to the marketing community at large: ...

Ideal Client Mix
Overwhelmingly, when people discover that I’ma marketing coach they proudly state, “I’ve built my entire business on referrals. I’ve never had to spend a penny on advertising.” And my response is typically, “That’s great, ...

Blog Marketing Tips #2: Increasing Traffic with Killer Slugs
5. Repurpose your content - there’s another great reason for changing your post slugs. It’sa tactic that, once I share it with you, you’ll start seeing the crafty bloggers using. We use it here on Marketing Pilgrim. What’s the tactic? ...