Marketing News

60% Online Consumers Consider Environmental Consciousness an ...
DoubleClick Performics, the performance marketing division of DoubleClick Inc., announced the results of a survey gauging online consumer behavior and attitudes regarding green marketing.

Roska Direct Buys Mueller & Wister, A Mobile and Interactive ...
Roska Direct Advertising announced its acquisition of leading e-business agency, Mueller & Wister, bringing a new level of interactive capability to Roska's new and existing clients.

US Postal Service Again Honored as 'Most Trusted' Agency
A premier privacy trust study in America has named the US Postal Service (USPS) the Most Trusted Government Agency for the fourth year in a row.

Wal-Mart India
Wal-Mart is looking to its long-time partner Procter & Gamble to learn the tricks of the Indian market, as it tries to get a foothold here. (more)

Video Gold
Marketing gold could be found in Web video. (more)

Kroger Loyalty
Kroger calls loyal customers with mobile coupons. (more)

Nike Hyperdunk
Sportswear giant Nike and basketball star Kobe Bryant have joined forces to launch the Nike Hyperdunk, billed as the company's lightest and strongest basketball shoe ever. (more)

Dunkin & Papelbon
Dunkin’ Donuts is counting on the prowess of the Boston Red Sox and star charm of closer Jonathan Papelbon to sell its new oven-toasted menu. (more)

Nokia N-Gage
Nokia finally launches N-Gage mobile games service. (more)

Legal Beer
At the stroke of midnight, American beer drinkers were no longer breaking the law when they broke open a beer. (more)