Marketing Blog

Reminding Recipients Where You Met Them - Even for One-on One Emails!
We tell our customers all the time that it's a good idea in your email marketing campaigns to remind your recipients where it is that they met you. At an event? At a tradeshow? A social gathering? Did they buy something from you or ...

Getting the Most Out of Your Corporate Blog
How do you get the most out of your blog? Plan ahead. Make it part of your marketing plans. Inspires a passion for whatever your interested in. In the case of Kodak, it’s showing a passion for photography. Also recognize others that are ...

Comment on Those idiots in marketing just don’t get it by The 30 ...
a post by John Jantsch, author of Duct Tape Marketing and the Duct Tape Marketing blog titled, “Those idiots in marketing just don’t get it.” In it, Jantsch provides his personal definitions of marketing and of sales. He writes, […]

Mike Moran Keynote: What Corporations Need From PR in a Web 2.0 World
The three R’s of marketing 2.0. Real, relevant and responsive. PR pros need to help all employees do the job. Coordinate, not centralize. Listen to what people are saying with tools like Google Alerts and reputation monitoring services. ...

Case Study: Comparing Marketing Effectiveness of Linkedin ...
Can you drive visitors to your site using social media sites? Do these visitors deliver any business value or are they just eyeballs? This case study looks at our numbers over the last year. Guess what - one social network consistently ...

Coaching the small business
In a recent episode of the Duct Tape Marketing podcast I visited with Diane Brennan, coach and president of the International Coaching Federation (ICF), the largest coaching industry group with over 14000 members and 150 local chapters. ...

How Not to Kill Yourself Starting a Blog (or Basketball Bracket)
Post from: Direct Online Marketing Blog. How Not to Kill Yourself Starting a Blog (or Basketball Bracket). Pfffft. I’m surrounded by amateurs. I honestly am. How embarrassed would you be if you organized an office NCAA bracket and the ...

Forrester Marketing Forum Live Chat Right Here
Jeremiah's blogging and tweeting from Forrester's Marketing Forum today. It's the first time I've seen Meebo Rooms used for an event. You can join the chat room right from this blog post, or see more from Forrester's event blog or ...

Affiliate Summit Pinnacle Awards 2008 Video
The annual Affiliate Summit Pinnacle Awards took place February 25, 2008 at the Rio All-Suite Hotel & Casino. Awards were given in six categories to affiliate marketing leaders. I just posted video of the awards. ...

Comment on I’m just dying to blog about this by NewSunSEO
“Sounds like a late April’s Fool. Good thing normal managers never are overworked or have heart attacks…” I agree. What makes bloggers the only ones dying from their job. I believe that blogging can be tedious at times but it was not ...