Direct Marketing

Complex Solutions Consultant - Direct Marketing
As part of a new consulting service, the purpose of the Complex Solutions Consultant is to assist our client’s customers in planning and implementing Direct Marketing, Direct Mail, TransPromo (Transpromotional) strategies and best ...

Direct marketing - Not my favorite
If any aspect of market has come under attack in recent year it’s direct marketing. It often associated with junk mail, spam and broadcast faxing, etc. I’m also going to have to admit that I have been putting off writing about this ...

60% Online Consumers Consider Environmental Consciousness an ...
DoubleClick Performics, the performance marketing division of DoubleClick Inc., announced the results of a survey gauging online consumer behavior and attitudes regarding green marketing.

Roska Direct Buys Mueller & Wister, A Mobile and Interactive ...
Roska Direct Advertising announced its acquisition of leading e-business agency, Mueller & Wister, bringing a new level of interactive capability to Roska's new and existing clients.

Ideal Client Mix
Just look at the focus on direct marketing, direct mail, print ads, and tv/radio; those strategies are basically marketing number games. The response rate for those strategies is so low you need tens (if not hundreds) of thousands of ...

US Postal Service Again Honored as 'Most Trusted' Agency
A premier privacy trust study in America has named the US Postal Service (USPS) the Most Trusted Government Agency for the fourth year in a row.

Finalists for 2008 MCM Awards Announced
MULTICHANNEL MERCHANT announced the 120 finalists for its 2008 MCM Awards.

Direct Marketing - The Easiest Small Business Direct Marketing Tip ...
This really and truly is the easiest (and most profitable) small business direct marketing tip youll ever get...

When a Marketer Breaks All the Rules
To make mailings without studying other people's mail, said the great direct marketing guru, Axel Andersson, is like expecting a brain surgeon to operate without ever having studied brains. On Monday I received a self-mailer from ...

On Ad Networks Pork Bellies Diamonds Or The New Direct Marketing?
I dont consider that marketing and I dont believe that serves the publisher well or the marketer for that matter.-- Joelle Kaufman VP marking Adify Remnant ad sales operate in much the same way direct response campaigns do which is ...