Brand Marketing

Brand Marketing Position in Telecom
I have come across an open position for a brand marketing specialist in Dallas, Texas. You would be working for a major telecom/datacom company and probably gain tremendous global experience. If you are interested, or know someone who ...

Branding During a Recession
Also, during a sluggish economy trusted store brands can appeal to budgeting consumers who previously purchased a more expensive brand name product... A brand marketing paradox is that expenditures are often slashed in recessionary ...

ACCOUNT MANAGER, BRAND MARKETING - PR AGENCY
Title: ACCOUNT MANAGER, BRAND MARKETING - PR AGENCY; Company name: AMBITION; Qualification: University / College; Experience: 4 years; Work Location: Hong Kong; Date: 08 Apr 2008.

Australia Job: Digital Marketing Executive through Atomic Recruitment
To be successful you will have experience in brand marketing and knowledge of the Web 2.0 environment, social networks, Instant messaging and blogging as well as gaming industry. You will also be required to have a strong attention to ...

Sausages (Book Review)
Unless your product or service is actually useful in some way to somebody, you're wasting your time and money with loads of marketing guff... David Taylor has written quite a few books about brand marketing - brand gym and brand vision ...

Brand Strategy and the Roll of Digital Marketing
In this new world of marketing, brand strategists will be advocates for the brand in different ways. She may stand up for these brand ideals, but more by becoming conversationalists than stalwarts of a singular position. ...

If it looks like a Brand Manager and talks like a Brand Manager ...
A Brand Manager, especially at a company like P&G, is a business manager first and foremost. Marketing is just part of their job. They lead a cross-functional team that includes finance, sales, PR, product supply, R&D, etc. ...

AzoogleAds Re-Brands as Epic Advertising
... York online performance-based advertising network, announced today that the company will change its corporate name to Epic Advertising, creating a single brand for its now fully integrated performance marketing businesses and services.

"Stealing wine marketing ideas"
Knowing the consumers as well as their social and behavioral patterns are the basics of marketing. I devoted three chapters (out of 7) in Wine Brands on the segmentation of consumers. In the US, this knowledge is crucial for wineries ...

TechCrunch succumbs to old media and SEO
They promoted the contest to their audience to increase their brand equity on the back of Time.com. (Rule: Always associate your brand with a stronger brand. That’s Brand Marketing 101). - And they insure themselves of a little more ...