Marketing Strategy

There’s More to Tracking than Conversion
Michel Fortin is a direct response copywriter, marketing strategy consultant, and instrumental in some of the most lucrative online businesses and wildly successful marketing campaigns to ever hit the web. For more articles like this ...

Social Fragmentation In Marketing Strategy
While the Web now enables more collaboration and sharing than ever before, it has also created more social fragmentation and division than ever before. In the days prior to Web 2.0 and Web connected devices such as the iPhone, ...

Start with Local Search Engine Optimization
... two aspects of local search engine optimization:. 1. What local search engine optimization can do for you 2. How to optimize for local search (more…) Post from: Website Promotion and Online Marketing Strategies - Alibi Productions.

Analysis: Virgin Mobile's Marketing Strategy in India
Virgin Mobile's strategy in India has been a different from others and the concept of paying for incoming calls has left many people wondering as to what are they up to. Virgin Mobile's Ads in India are also funny and have attracted ...

Car dealers and manufacturers compete for online ad space
This is all the more reason for dealers to make sure they have effective online brand marketing strategies in place. Manufacturers have huge budgets to spend on researching the most effective ways to get the car’s message across. ...

Case Study Monday: Imago Digital
Strategy: Olympic brought in the experts from Imago Digital to create a direct marketing strategy that would communicate to each prospect individually through variable data direct mail. In addition, they added a personalized url (purl) ...

Google Sells Performics
Performics is a division of DoubleClick that offers SEO, SEM, affiliate marketing, etc. With Google purchasing DoubleClick and acquiring Performics through the deal, it was sketchy how “fair” it would be to have an SEO/SEM agency be a ...

Marketing Technology in Recession
Vendors that shape their marketing strategy for the downturn will emerge stronger when economic growth returns.” That is the trick. To make the most of what marketing costs offer you in a slump. As the economy slows down, ...

Do the 4 P's of Marketing Still Matter?
Over the last few weeks I've gotten a little further engrossed in the new shiny thing that is online marketing and community. I've been exploring twitter (that's been fun). I've been reading blog posts on the pros and cons of social ...

Comment on Can you outsource your blog content by Damian
When you were doing it for clients, was it on a pay-per-post basis or was the cost built in to an overall online/SMO marketing strategy? We’ve toyed with the idea too, and like yourself, believe it’s best on a per-industry basis - some ...