Marketing Products

Nastel AutoPilot M6 Product Suite Achieves IBM SOA Specialty ...
Nastel announced that its flagship AutoPilot M6 Suite of software products has achieved IBM's SOA Specialty Certification. IBM SOA Specialty Certification means that the AutoPilot M6 suite of products has been tested by IBM technical ...

Developing an Affiliate Program
If you have a product to sell and haven’t started using affiliates to promote your program, get started today. For more free marketing advice, visit the marketing experts at Internet marketing expert at http://www.MarketingScoop.com.

Death of the Unique Selling Proposition
No, marketing now taps into one’s inner core. Nike says: Just do it. Adidas: Impossible is nothing. And even Reebok: I am what I am. The key now is, don’t only think of a USP for your products. Always come up with a UEP as well. ...

B2B vs B2C Marketing - My Thoughts Updated
What does it mean for B2B marketing to be relationship driven, maximizing the value of the relationship verses B2C marketing being product driven, maximizing the value of the transaction? The goal of B2B marketing is to maximize the ...

Can a product manager get feedback without talking to customers?
The first issue to work through is why the product manager doesn’t have direct contact with the users. Sales, Marketing, Executive (and others) should be more than fine with regularly scheduled contact with both actual customers and ...

Sphinn Moderation An Insult To Gary Halbert
I don't intend to return to Sphinn, but does Sphinn really want to alienate such a huge segment of the online marketing community, and deprive their users of news about valuable products to help their online business. ...

Friendfeed: Drip Marketing 2.0?
If you are a product evangelist for one product you will struggle to leverage it as you are perceived to be a shill. But if you are a distributor of multiple products … like Scobe’s research of all companies tech … or a retailer ...

Friendfeed: Enabling Drip Marketing 2.0?
A really tight video How-To on your product segment … or a trickle of links showing your research trail on those products followed by that video? Which one does the consumer engage with more? Seth Goodin hinted to the same in his posts ...

10 Awesome Ways To Attract More Orders
read the free ebooks and may see your product ad. 2. Turn part of your web site into a members only web site. Instead of charging for access, use it as a free bonus for one of your products. 3. Add a free classified ad section to your ...

Marin gets $7.25M up round for search engine marketing
Marin's products manage workflow, optimization and analysis functions that allow large buyers of advertising to create campaigns that better target consumers on major search engines including Yahoo!, Microsoft's MSN, ASK, AOL and Google ...