Marketing News

In an 'Absolut'-ly connected world
Swedish vodka maker Absolut is stirring up controversy along with mixed drinks-- on a global scale. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Microsoft ups Yahoo pressure

Microsoft chief executive Steve Balmer has written to Yahoo's board of directors, ratcheting up...

Marketing Daily: Aflac Expands Duck's Role In New Business Initiative
... debate over health insurance heating up via a presidential campaign, the timing seemed right. With all the discussions about healthcare going on, we wanted to let people know what was out there, says the company's VP of marketing.

Marketing Daily: Online Advertising Is A Slam Dunk
It is a smart move for advertisers to allocate their dollars to the Internet and to this period specifically, when they can reach the millions of men--30% of the total online population--who spend nearly 24 hours a week online for three ...

Marketing Daily: PandG Hosts Photo Competition To Showcase Crest ...
[Packaged Goods] The winning images will be featured at a Smile exhibition held in June at Openhouse Gallery in New York City, where Crest Whitestrips and Gen Art will host a press conference and cocktail reception. ...

Marketing Daily: Peapod Intros NutriFilter Software To Online ...
[Technology] These days, names give you no idea of whether what you're eating is real or totally manufactured, says one health coach. Once even the most time-crunched consumers are educated on product nutritional information without ...

Marketing Daily: Bud Light, Dodge, Cisco Support NHL's New Network ...
[Sports] With the rollout of the Journey, a crossover SUV, geared toward consumers ages 18 to 34, Dodge plans to tell the story of the 16 unique teams and how they went from contender to qualifier in the NHL Stanley Cup playoffs, ...

5 Ways To Make Blogging More Effective And Earn More Money Online
As you already know, blogging is very effective in improving your ranking on search engines, driving traffic to your website and increasing your sales. However, many people do not maximize the benefits which they can get from blogging. ...

Marketing Daily: Gen Y Demands It: Green Fashion That's Chic
[Retail] Even for the hard-core environmentalists, it's hard to argue that Nau's completely sustainable $138 jeans or chic $198 wrap made from recycled polyester are necessities. But there has to be a revolution in how we think, says ...

The Different Phases of Web Application Development Program
Web application development is a collective effort. It requires a lot of R&D and set targets to attain the right result. Before you set up your web application development program, there are a few factors which are essential to remember ...