Marketing Communication

Guerrilla marketing or PR disaster?
... the pic and the story seems to be gaining in popularity. The question now beckons if the lawsuit is actually just a clever marketing campaign for American Apparel and Woody Allen is nicely compensated for his gig in the scheme. VIA.

Get A Second Opinion On Your Marketing Materials…
To me this goes in the same category as early American Idol contestants. Didn’t anyone close to them say-do something else?? We all need to make sure that we have a friend, associate, someone review our marketing material who will give ...

Internet Marketing Gorillas, LLC Acquires Exclusive Ojeez ...
Ojeez is a one-of-a-kind subscription-based business social networking technology platform designed to facilitate business idea collaboration, manage customer contacts, access Internet Marketing resources and communication technologies, ...

Walter L Drenth, Heineken Ireland
Heineken Ireland has appointed Walter L Drenth as their new marketing director. Drenth brings considerable experience with him to the role. He joins from Heineken International, where he was the global marketing communication manager ...

Word-of-Mouth Marketing or Stealth Marketing?
It is becoming increasingly difficult for the public to distinguish between word-of-mouth marketing and the deceptive communication attempts known as stealth marketing. Public relation professionals are able to draw clear distinctions ...

The SMG business model: Marketing or PR? Both - and more.
We’re going to tell you what we think is the best way to meet your marketing or communications objectives. Period. This has both ethical and practical roots - we do it this way because it’s right and it makes sense. ...

Is Your Church Branding Falling into the “Pretty Woman” Syndrome?
The way I see it, marketing is merely communication planning, it is a technology that can help organize church outreach in this media-saturated age. It is not the panacea answer to all our church outreach needs. ...

Walking the Razors Edge
You’ll notice that I haven’t used the word “marketer” yet. That’s because these dangers exist whether you work on internal or external communication efforts. Arguably, marketing holds the most visible if not more dangerous examples of ...

Blog marketing works for business
A blog opens up two-way communication with your customer, helping them get expert advice. A good research tool. Blogs help professionals stay current with hot topics by word of mouth, one of the most credible forms of communication. ...

When Petrabytes seem like kilobytes - what comes next?
Understanding the social and communication dynamics of such networks will transform marketing/advertising and any other form of communications one cares to think of. And indeed what we find is that social data intelligence can become ...