Digital Marketing

Speaking at Vienna Digital Marketing Summit on April 7-8.
Which strategies and campaigns have best demonstrated cutting edge digital marketing? • What will online and digital marketing look like in 5 years’ time? • Future-proofing your online strategy to stay ahead of the pack. ...

Control Of Email Database Prompts Musicians’ Own Social Networks
Some major mainstream acts are creating their own social networks—in what is actually a savvy way to better control their digital marketing. At first, I kind of rolled my eyes when Billboard and Reuters reported that folks as diverse as ...

TripIt Gets Full-Fledged Mobile Integration
tripit.jpg For someone who doesn't travel a lot, I wouldn't think I would care a tremendous amount about a personalized itinerary management tool. But I do! Not being a trip veteran, I get a little woozy when thinking about all the ...

Cybercom clean up with 3 Golds and the Grand Prix at APMC Awards
With two Cybercom campaigns (Powerade ‘Never Give Up’ and Guinness ‘Rugby World Cup’) bidding for Gold in the ‘Best Use of Digital Media’ category it was sure to be an interesting evening… Thankfully everyone went home delighted with ...

Bigmouthmedia reports on Google shake up of UK digital marketing ...
Released on: April 4, 2008, 9:08 am Press Release Author: Bigmouthmedia Ltd Industry: Marketing Press Release Summary: Bigmouthmedia reports on Google shake up of UK digital marketing sector Press Release Body: Google has unveiled ...

Irish Marketing Blog Community
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SPOS #98 - Six Pixels Of Separation - The Twist Image Podcast - +1 ...
After spending the week at emetrics in Toronto and then a couple of days with Bryan Eisenberg and Avinash Kaushik, I think you'll hear plenty of fodder about the Digital Marketing landscape. There are some great audio comments, ...

Taking Measure: Taking Stock of the Trade
I won’t get wistful, but as I write, I’m finishing my last days as president at Marketing Management Analytics before taking over as CEO of [x + 1], a digital marketing optimization company. As I begin to refocus on the world of digital ...

Case Study Monday: Imago Digital
Today, we'd like to highlight a very forward-thinking direct marketing firm, Imago Digital, a division of MMI. We were lucky enough to meet these folks at a recent trade show and subsequent plant tour last week. ...

Digital Media in Bars Have Big Impact on Ad-Averse Young Adults
Out-of-home, bar-based digital networks are an effective and efficient way for advertisers to counter ad-skipping and TV-commercial avoidance among adults ages 21-34, according to a new national...