Mobile Marketing

MEM 2008 – Mobile Marketing Campaign & Mobile Search Awards Judging
I just would like to extend a warm thank-you to the MEF and Informa for leaving the judging for the Mobile Marketing and Mobile Search and Discovery Awards to be held in Cannes in May 2008 open for me. After fighting jetlag since my ...

Mobile web big bang
Conducting a mobile advertising campaign means interacting with the telecom companies to secure approvals and coordinate delivery of the campaign - a painful and time-consuming exercise. Check out Mobile Marketing Fantasy Vs. Reality ...

The potential of mobile advertising
For marketers, mobile marketing and advertising has great promise - it combines the wide reach of television with the precision of direct marketing and the tracking potential of the Internet. Mobile marketing campaigns using SMS, ...

Mobile Gaming: Oh, How Lovely Was Viral Marketing
Once again somebody discovered that the Mobile Games market isn’t growing as exponentially as the Gaming industry might wish. This somebody this time was Matt Gillis, Senior Vice President Publishing at Capcom Games, who moderated the ...

Value proposition of mobile banking - the USA
For that, we need marketing and customer education. While the first step was to focus more on existing online banking customers and offer them a mobile banking solution, we now need to focus on segments that don’t use online banking. ...

Cellfire 3.0 Wins 1st Place at CTIA E-Tech Awards
... version of its mobile coupon and discount offer service, was selected as the 1st place winner in the Third Annual CTIA Emerging Technologies (E-Tech) Awards in the Consumer Mobile Applications – Messaging/Mobile Marketing category. ...

Ideas from Springwise
Food & beverage / Marketing & advertising We've written about product life stories before -- identifiers that link a commodity to its (agricultural) origin. Unlike our previous spottings, the latest example isn't fair-trade or organic. ...

Law & Order: Mobile Marketing
For my Digital Media Law class, I did my research on the state of mobile marketing and the key legal issues confronting this space.

EnMobile Marketing: Check Your Spam at the Door
Despite people’s misgivings about mobile marketing, EnMobile puts the myths to rests and wants everyone to know that mobile marketing should not be equated with spamming. As consumers in a technologically driven economy, we have all had ...

Fishbowl Introduces Mobile Marketing for Restaurant Industry
Smoothie King Sweepstakes Debuts Mobile Technology (PRWeb Apr 2, 2008). Read the full story at http://prweb.com/releases/Fishbowl/Mobile_Marketing/prweb823394.htm.