Marketing Communications

Update: New Book about Drug Marketing
Marketing really has driven the drug business says Melody Petersen in the new book Our Daily Meds. Review can be found in today’s Washington Post, ...

100+ Marketing Ideas
Marketing Communications. * Publish a newsletter for customers and prospects (it doesn’t have to be fancy or expensive). Develop a brochure of services. * Include a postage-paid survey card with your brochures and other company ...

The New Age Of Communications For Businesses And Individuals
The new way for individuals and businesses to conduct phone conversations and conference calls is with Voip communications. The idea of finding a company that allows you to communicate over the internet has allowed many people to ...

NeuroMarketing - 7 Secrets To Unlocking Your Customer's Brain For ...
Key lesson: Adapt your marketing communications to each culture and what part of their brain drives buying decisions. Use emotional appeal with Americans; use logic with European cultures. While neuromarketing is still in its infancy, ...

Chinese Advertising
Probably not for marketing communications but maybe another day because one of my more challenging traits is that I like to press buttons. Its only when someone explodes that I know their breaking point that I understand what they care ...

WOMM University: A Hands-on Approach
Andy Lark, VP of Global Marketing & Communications, Dell gives an inside look at how word of mouth and social media has changed Dell forever and how they are using more and more non traditional marketing and communications, ...

Seven Risks of Social Media Marketing
Join us for our next social media event presented by Darren Barefoot and Julie Szabo of Capulet Communications and authors of ebook Getting to First Base, A Social Media Marketing Playbook. More details to come. ...

BDI: Authentic Communications 2008 - Beyond Web 2.0, What's Next?
... not only to support him, but be a member of the BDI Advisory Board made up some of the best people in advertising, marketing, media and emerging technology companies. Their next event, Authentic Communications 2008 - Beyond Web 2.0, ...

More Encouraging Signs that the Vatican is Serious About Effective ...
I often follow the attempts of the Vatican to get more up to date on Communications. There have been several helpful signs the last two years. I was very encouraged by this interview of the Cardinal Secretary of State by the Pope's ...

Marketing To Communities Of Color!
Marketing Communications in the US is no longer a one-size-fits-all proposition. Effective message delivery to all residents of the United States requires that we examine the unique consumer behaviors of the country’s communities of ...