Marketing Books

How common sense in direct marketing can do more harm than good
Up to this point most writers on direct mail had adopted a “common sense” approach – indeed one of the most popular books on direct mail at the time was called Commonsense Direct Marketing by Drayton Bird. There was nothing new in this: ...

Radio Interview with David Meerman Scott Online Marketing Expert
David Meerman Scott is a developer of thought leadership programs and an author of over 100 magazine articles and 3 books on the topic of online marketing with a 4th book that will be available in June. Scott shares his expertise and ...

Writing & Publishing Orgs Line Up to Condemn Amazon’s Bullying
Among those lining up: PMA (formerly known as Publishers Marketing Association, in the process of rebranding as Independent Book Publishers Association–the statement doesn’t seem to be on their website as yet), SPAN (Small Publishers of ...

Author Solutions Debuts Photo Book Site
The latest Author Solutions service is a “Word Clay-ish” self service photo book creator on collaborative steriods: Inkubook.com. Users can upload photos from their iPhone or laptop, add some captions or poems, and crank out a paperback ...

HarperCollins Book to Develop and Launch a New Global Publishing ...
Authors will be compensated through a profit sharing model as opposed to a traditional royalty, and books will be promoted utilizing on-line publicity, advertising and marketing. Miller joins HarperCollins from a 17 year career with ...

The Truth About Publishing
If I had a targeted marketing campaign behind the book then I think it would have been more successful. The point is that the use of expensive editors and designers might be expendable in the light of new technology and more input and ...

A Confusing Time for Sunday Brunch
A couple months back I blogged about some of the marketing pieces used to publicize new children’s books. But I had no idea of how extensive and interesting this field was until a new blog-buddy sent me several recent examples: ...

What's Going on at HarperCollins?
Google already has its search engine for marketing and digitizing equipment. Either one could easily produce both print and e-books. Remember, the reason traditional publishing gained all that power was because they were the only game ...

My Favorite Books on Book Marketing and Promotion Every Author ...
I’ve read dozens and dozens of books on book marketing and usually have found a morsel or two of useful information in each one. Here’sa list of my favorites. By the way, I’ve personally met or have spoken to each author and can attest ...

A Conversation with Liz Nakazawa, Editor of Deer Drink the Moon ...
Ooligan students are still working on the marketing of the book. Because of their hard work and because Ooligan has hooked up with Graphic Arts, It’s been getting around the state widely in independent bookstores. ...