Direct Marketing

How common sense in direct marketing can do more harm than good
Up to this point most writers on direct mail had adopted a “common sense” approach – indeed one of the most popular books on direct mail at the time was called Commonsense Direct Marketing by Drayton Bird. There was nothing new in this: ...

E-mail pitches and Web ads help power financial marketing
The use of e-mail and Web ads in direct marketing by US financial services companies is projected to grow by 22.5% and 17.8%, respectively, between 2007 and 2012, according to a report from the Direct Marketing Association. ...

iPerceptions to sponsor Forrester's Marketing Forum 2008
More than 500 marketing professionals in Customer Experience, Direct Marketing, Market Research, Product Management, Interactive Marketing, and Marketing Leadership roles will be in attendance. Looking forward to seeing you there. ...

Social Media Marketing is NOT a Direct Response Channel
10e20 - Social is about the knock-on positive, long-lasting, organic/SEO, bookmarking, tagging, forwarding, viral sharing, brand, search and actual social benefits. It's about the consistent long term placement of your brand(s). ...

100+ Marketing Ideas
Announce free or special offers in your direct response pieces. (Direct responses may be direct mail, broadcast faxes, or e-mail messages.) Include the offer in the beginning of the message as well as on the outside of the envelope for ...

The potential of mobile advertising
For marketers, mobile marketing and advertising has great promise - it combines the wide reach of television with the precision of direct marketing and the tracking potential of the Internet. Mobile marketing campaigns using SMS, ...

Dell Reducing Person-to-Person Selling to Decrease Yearly Costs
Dell is gradually coming out from its traditional direct marketing strategy in order to decrease yearly costs. Since its coming into existence, Dell had only been selling PCs directly to the customers till last year. ...

Flip Media dominates the interactive category at the 2008 Dubai ...
The 2nd Dubai Lynx awards, which are part of the Festival, will honour creative excellence in TV/Cinema, Print, Outdoor, Radio, Direct Marketing, Media and Interactive advertising. High-profile international jurors will award the ...

Dubai Lynx Awards winners predominently creatives from UAE ...
This year, Dubai Lynx Awards entries shot up by 20% as compared to last year, with over 2000 ads competing for Gold, Silver and Bronze trophies and Grand Prix awards in TV/Cinema, Print, Outdoor, Radio, Direct Marketing, ...

Marketing Made Easy: Converting Potential Customers to Actual Buyers
I can attribute direct sales by giving people helpful suggestions on which set of note cards would be great for Grandma, or what gift set would be perfect for their newly-wedded friends. Remember, purchasing decisions are an emotional ...