Media Marketing

Social Media Marketing for Software Companies
This is the first, of a series of articles, that will discuss social media marketing best practices for software companies. In future articles I’ll cover social media PR, using del.icio.us, blogger relations, viral marketing, ...

Twitter for Social Media Marketing
But, not many have actually talked a lot about how Twitter can help you in marketing your product or brand and become an effective channel for Social Media Marketing. Whether you deny it or not – Twitter isn’t meant for any direct sale, ...

Social Media Marketing is NOT a Direct Response Channel
Frequently I speak with Chief Marketing Officers (CMO’s), Business Development Specialists, Product and Brand Managers regarding Social Media engagements and they always ask: “How many customers am I going to get directly from my Social ...

The Age Of Conversation 2008
A New Brand of Creative - With the changes in the way that people communicate and collaborate online, marketing and advertising companies are needing to reach out and work with a new type of creative team. What do these “creatives” look ...

“Our HR department has a lenghtly orientation process for new ...
Some businesses even require national media marketing job applicants to complete a short essay and aptitude test, in order to weed out anyone who skews their educational background. “This test is not meant to scare off prospective ...

GOAFEST - THE RISE OF NEW MEDIA
StrawberryFrog, which has expertise in delivering new media marketing campaigns, expects a revenue of $15 mn in (it's US office alone) in 2008. The digital advertising industry in the US is growing at a faster rate every year, ...

A New Look and One Year Old
I wonder what is next. Thanks to all my readers in the first year of this blog and hope that you will stay around and enjoy the second year of Tourism Research, E-Marketing and New Media Blog.

Online Fraud is up…
Higher gas prices = more online buying; Criteria for Online Facilitators; 49% of UAE’s Internet-Savvy Have Purchased Online; When in Rome Do As the Romans Do; Tracking Chatter Online; Year of the Astroturfing Flog for Online Marketing ...

Microsoft to Yahoo - 3 Weeks and Counting....
Yahoo's done some awesome things in the social media space in the past 12 months, it makes things feel exciting for the future, however, I'm afraid that once Microsoft comes in it'll be bye bye social media. ...

Social Media Networking and ROI
There is an article on doshdosh.com called “Social Media Networking and ROI: How to Maximize Value and Minimize Cost“. For those of us who want to sell our work online, it is important to understand how the online world works these days ...