Marketing Strategy

Why do you use Twitter?
I just got teased today by the astute Bud Gibson of Michigan Innovators that there aren’t any obvious links to find Linda and I on Twitter from the Pure Visibility website. So here they are:. Catherine Juon: http://www.twitter.com/cjuon ...

Storytelling: A Powerful Marketing Strategy for Your Online Business
Before the advent of pencil and paper and writing, ancient peoples depended solely upon storytelling to pass along the history of their families and tribes from one generation to the next. Of course, it was an imperfect method, ...

Six ways to persuade people and grow your business
I sneeze Influence: The Psychology of Persuasion by Robert Cialdini just about any time I have a marketing conversation (which is often). It’s an easy read, very entertaining, and details six behaviors that, well, manipulate people to ...

How To Keep The Brand Alive Under New Ownership
Because branding is an ongoing process and because it is interwoven with a company’s marketing strategy it is absolutely in your best interests to take is slow when becoming the owner of an already existing business. ...

Why SEO Has The Highest ROI of Any Marketing Strategy The Internet ...
If you are the owner of a website you probably must by thinking that SEO is just one more business expense that you have to bear without getting any good ROI in return. However, with a little bit more research, it will become apparent ...

Social Media Marketing for Software Companies
Pick those that work with your overall marketing strategy and resources. Come up with some killer content ideas. Leverage current marketing efforts to reach more prospects, and gradually shift resources dedicated to traditional tactics ...

Blue Ocean Strategy
Blue Ocean Strategy is easy reading. And enjoyable stuff. I read it a couple years ago and have tried to push it on any colleagues that even mention the word 'strategy'. This is not a marketing book. However, part of the premise behind ...

April - A Busy Month for Tourism
April 17th - Cape Breton Tourism Marketing Strategy - Community Input Meetings in Victoria County 9:00 am. St. Andrew’s Parish Hall, Neil’s Harbour 2:00 pm. Gaelic College, St. Ann’s April 21-22 - The Keys to Internet Marketing Success, ...

Getting the hang of FOM
If we want marketing to have a seat at the strategy table, then we have to step up and take ownership of the customer experience. Without this, marketing will, remain queen of the tradeshow. Customers/consumers just aren't impressed ...

GreatMailingLists.com Re-Launches Site and Adds Live Chat for User ...
Today, Doug works with clients large and small to help them develop a marketing strategy, and exceed it. His success is his client's success. DCS Marketing Solutions, LLC offers clients state-of-the-art postal and e-list selection, ...