Marketing Communications

Joseph Ghossoub wins Dubai Lynx Advertising Person of the Year Award
The Advertising Person of the Year Award honours communications industry thought-leaders, who by their efforts, energy and dedication, have lifted the presence and profile of the region within the international advertising, marketing ...

Tulsa Church Communications Lab
If you live in Tulsa, Jenks, Owasso, Broken Arrow, or any of the surrounding communities and you’re involved in marketing, communications, web design, graphic design, or evangelism with your church or a Christian ministry, ...

INTERNET GAINING POPULARITY ARE CORE MEDIUM OF COMMUNICATION
Strawberryfrog’s 70 per cent revenue comes through online marketing, while 25 per comes from television and the rest from print. Going forward, Mr Goodson sees the share of online communications increasing for the agency. ...

Gartner’s Seven Initiatives to Improve Customer Experience
Today, brands increasingly are used as part of marketing communications to create a high-level expectation or promise of a particular quality or customer experience. By Randy Saunders, Perfect CEM.

What’s in it for me?
When I ran marketing communications for a global baby toy manufacturer, our company revolved around features. If we came up with a baby seat that played seven soothing songs while our competitor’s product played only four, ...

back to the future (part 1)
Marketing managers have to maintain steady and constant communications with their customers and clients. Marketers involved in marketing to consumers, this will have to; 1) obtaining client permission to initiate communications and; ...

COMMUNICATIONS HOTSHOP STRAWBERRYFROG LEAPS TO GOAFEST
The ultimate impact of Goafest may be the realisation that change for the Indian marketing and branding industry is good and that with change will come a new India, a world leader in brand building, innovation, convergence and design,” ...

Your meaning of experience
It's a catch-all word for marketing services and communications that are either delivered or received digitally. I talk about experience constantly. Lately, however, I've heard the word misused frequently. I've heard it used incorrectly ...

Client surveys and marketing consultants
You will find some useful resources on the Cynosure Communications website, including copies of the articles Recession Marketing -- What Have You Got Lots of Now? and Cold Calls Make You Sweat? Marcy Steinberg of Cynosure Communications ...

Marketing To Communities Of Color!
Marketing Communications in the US is no longer a one-size-fits-all proposition. Effective message delivery to all residents of the United States requires that we examine the unique consumer behaviors of the country’s communities of ...