Email Marketing

5 Tips for Better Email Marketing
... of the many best practices used to get email delivered. Post your ideas on what works and share your success tips and tricks. With a little effort, everyone should be able to have successful and profitable email marketing campaigns.

Never Underestimate the Power of Email Marketing!
The Marketing Blog has a post about a recent survey done by Daran Media indicating that companies plan to increase the use of email. It found that 70.5% reported plans to increase spending on e-mail acquisition and 63% to increase ...

How To Optimize Your Email Subject Title For Better Email Open Rate
email marketing open rate For us email marketers, one of the key metrics we track is the open rate. How do we define open rate? Say you send out an email to 100 people. If 1 of those open up your email, it is an open rate of 1%. ...

The Value of New Media In The Art Industry
Email marketing, while it still has its issues, works because it's quick and results can be tracked and analyzed within hours. Its geographic outreach is vast. And instead of waiting days for a postal direct mail campaign to deliver ...

links for 2008-04-05
April 16th @ 2pm ET/11am PT/8pm CET - Whether you’re a fully functioning web merchant, a cataloger moving online or a traditional brick and mortar retailer with an exciting website, email marketing provides a direct means to interact ...

Personalization - A Little Effort Goes a Long Way
Thanks Tom for that reminder that we all need. Technorati Tags: email, email marketing, personlization, CRM, Customer, relationships. Del.icio.us Tags: email, email marketing, personlization, CRM, Customer, relationships.

The CIA Wants Me?
We support responsible and ethical email marketing practices. Please know that we respect your right to be purged from this marketing campaign. Removal from this email distribution list is automatic and immediate. ...

Local Mobile Marketing is the Future
Local mobile marketing may not have peaked yet, but there is absolutely nothing wrong with riding the success to the top! In fact, it could end up being a very good way to go. Local mobile marketing is really the next email marketing ...

How to do 3rd party web services right.
Today I got an email marketing message from Fido, my cellphone provider. Probably. Unfortunately, Fido used a third party email and contest manager that makes me unsure if the email is real or a scam. The email “from” line looks good: ...

Online Business Blueprint: Email Marketing Blunders
Just stumbled across a fantastic report by MarketingSherpa (passed on by my colleague, Chris Knight) of the biggest email marketing blunders. Mistake #11. Relying On Email Only. One of my best clients has had tremendous success with ...