Brand Marketing

The Age Of Conversation 2008
A New Brand of Creative - With the changes in the way that people communicate and collaborate online, marketing and advertising companies are needing to reach out and work with a new type of creative team. What do these “creatives” look ...

Using Twitter to Raise Brand Awareness - Part One
Stay Tuned and make sure you subscribe to our Blog for when we release Part Two of Using Twitter to Raise Brand Awareness where we will be discussing how to quickly gain friends, network, and increase your brand awareness and traffic. ...

Speaking at the University of Arizona
The dinner was great, but even more great was meeting Sidney Levy. Sidney is apparently one of the people who developed the world of brand marketing. He was billed as the father of symbolic marketing. This is serious business. ...

My CEO sparked a group email discussion last week by asking two ...
The Web is a conduit driving expectations and sensitivity around brands higher than ever. As a result, marketing and brandbuilding is no longer about creating a desirable façade; marketing is now about driving all that is desired into ...

Social Media Marketing is NOT a Direct Response Channel
Frequently I speak with Chief Marketing Officers (CMO’s), Business Development Specialists, Product and Brand Managers regarding Social Media engagements and they always ask: “How many customers am I going to get directly from my Social ...

Show #156 - The Age of Engage
Today we return to marketing and brand management, discussing with Denise Shiffman, Founder of strategic marketing and innovation consultancy Venture Essentials, how to reinvent marketing for today's connected, collaborative, ...

PageRank: Acting Brand New
PageRank: Acting Brand New - The Weird (Page 3 of 4 ). In 2002 Google arbitrarily reduced the PageRank of www.searchking.com (currently a pariah in nternet marketing circles) to zero. I checked it recently and, at the time of this ...

Going to them in yet another way...
To keep building our brands, we have to go where the audience has gone. And every month, according to Comscore, 600 million people visit conversational media sites – foreign lands when it comes to brand marketing. Or ….are they? ...

Electrolux Debuts Appliances for Do-It-All Women
“This launch [of Electrolux appliances] is the biggest in [our] company history,” said Mary Kay Kopf, vp-brand marketing for Electrolux Major Appliances, North America. Electrolux spent $9.0 million on US measured media for appliances ...

Outsourcing work a progressive way to get the job done
Now that they have a website they would need a marketing agency to do some brand marketing for their firm. This should be no problem with vbpoutsourcing.com/main and all they have to do is to contact us and we will provide them with a ...