Mobile Marketing

Mobile Marketing: Fantasy vs. Reality
The title above references a great article on mobile marketing published in Brandweek on April 2. The piece speaks to the common misconceptions surrounding the field. It identifies key growth and opportunity areas while shedding some ...

AT&T Uses Mobot's Image Recognition For Mobile Marketing
AT&T has quietly agreed to support a marketing service that lets advertisers design mobile phone campaigns that link two-dimensional print ads, billboards and product packaging with interactive digital media. ...

Knowledge is Power in Mobile Marketing
And as we are now learning, it is particularly important for consumers and advertisers in the world of mobile marketing. According to a recent national survey, almost half of all US cell phone users are oblivious to whether their ...

Ad:tech to launch first mobile marketing pavilion
One of the leading advertising trade shows ad:tech, is all set to launch a mobile marketing pavilion for its conference that is to be held next month. Held in San Francisco, the purpose of this pavilion is to offer the ad:tech attendees ...

Coming Soon to a Phone Near You
Voice Controls: Plenty of mobile applications allow you to dial your phone by voice. But very soon, you’ll be able to carry out a lot more functions with spoken commands — making your cellphone truly “hands free.” ...

Building Useful Mobile Sites
One of the biggest keys to building a successful mobile website is creating something that people will want to use or at least find useful when they need it. In the course of searching for mobile sites to review I’ve found several sites ...

What Your Customers Want via Mobile
For people to come toward you when you are marketing to them you have to make your customers’ lives better in some way for them to accept mobile marketing from you. Otherwise, they will ignore your campaigns just like they ignore ...

CTIA Wireless 2008 Roundup
We were interviewed on Mobile Advertising prior to the show by several publications. Some of the articles were published this week to coincide with CTIA. Wireless Wave (CTIA) – Moving Targets: Mobile marketing reaches consumers on their ...

This Week in Natural Search and Mobile SEO
Inside the Marketers Studio: Five Paths to Mobile Search Great post about different mobile search use cases. Jupiter Research Predicts Big Business For Mobile Ads, Marketing : Mobile Marketing Watch Jupiter Research sees little reason ...

Marketing Your Cuppy’s Coffee Mobile Unit
Marketing Strategies. Here are some helpful guidelines for making your Cuppy’s Coffee mobile unit more profitable. Make your mobile unit visible! Wind Socks on top of your unit provide height and movement. Don’t forget to place A-Frame ...