Marketing News

Getting Ranked In Google News
The Google News Team has an interesting blog post about the truths and myths of how Google includes and ranks articles. Some of the facts that stand out include Having an image next to your article improves your ranking MYTH. ...

Job opening for a PR & Marketing Assistant
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Google Exposes Google News Myths and Truths
Andy Golding, Google Software Engineer is the man behind the article which lets us in on a few of the secrets behind Google News because they often have publishers ask them why Google News didn't include their article. ...

Lifeboat charity launches data drive to boost donations
The Royal National Lifeboat Institution (RNLI) is to embark on a new strategy making better use of its data to support its marketing campaigns.

Direct mail offers highest return rates, expert explains
Direct mail offers the best return on investment (ROI) rates of any marketing medium, particularly when driven by high levels of data quality, it has been argued.

Flexibility of direct mail the key to its popularity
Direct mail is still seen as being a highly effective means of marketing by industry professionals, due largely to its ability to adapt to changes in client patterns, it has been claimed.

Quality data "imperative to successful marketing"
High quality data, which can be used to generate accurate and lucrative leads, is imperative to successful marketing campaigns , it has been argued.

Charities face new direct mail efficiency pressures
Charities across the UK are to face the challenge of making their direct mail marketing campaigns as well-targeted and cost-efficient as possible as the Royal Mail announces possible changes to the existing freepost ...

Poorly-targeted campaigns costing marketers dear
Marketers may be missing out on reaching the most lucrative demographic in the UK by failing to target their campaigns at the 'Baby Boomer' generation, new research suggests.

Direct mail spending affected by improved efficiency
Businesses are likely to spend slightly less on direct mail initiatives over the coming year than they did in 2007, new research has concluded.