Interactive Marketing

What is Affiliate Marketing and How to Use it as a Marketing Technique
She has many years of experience with pay-per-click advertising and a background in Affiliate Marketing. Kirsten will be discussing Affiliate Marketing and how it offers advertisers a low risk means to increase site visibility and ...

Marketing Links!
This post, called Digital does not equal interactive marketing, from the Forrester Marketing Blog got me thinking. The author relays her experience at a party she recently attended while in Shanghai. It sounded like a fabulous party ...

SAP Global Survey: H&R Block's Paula Drum
My background was in establishing the e-commerce and interactive marketing divisions for very well-known brands such as Alamo, Rent-A-Car and Days Inn. I've been in the online space since the beginning days of travel e-commerce when no ...

Mobile Marketing: Fantasy vs. Reality
Mobile marketing is headed in the right direction, said John Vail, director of the interactive marketing group at Pepsi-Cola North America, Purchase, NY It's just taking a lot longer than people thought. Mobile analytics firms such ...

Media Mention: MARKETING Interactive
MARKETING Interactive - 4th April 2008 - Singapore - Yahoo Singapore and SPH Magazine’s Hardware Zone were big winners at last night’s Hitwise Singapore Online Performance Awards. Hardwarezone, which has amassed 17 Hitwise awards over ...

Interactive Designer (Publicis)
Publicis is looking for fresh creative talent with 2+ years of web experience to join a fully integrated creative department, where people from advertising, design and interactive backgrounds have been fused into one seamless team. ...

To Combat Bearish Revenue, News Corp. Reorganizes Interactive
Fox Interactive Media is conducting some corporate reshuffling, following news that the division is expected to miss its 2008 revenue targets, reports Reuters. FIM's revenue goal for 2008 is about $1...

Interactive Project Manager (Slingshot)
Slingshot, LLC. seeks Interactive PM with 4+ years industry experience with 2 years specific to digital project management. (http://www.davidandgoliath.com/)• Assimilate information provided by account team and distill into a logical ...

Fox Interactive Media To Miss Revenue Targets; Reorganization Coming
Amidst all the hubbub over the MySpace Music announcement is a much bigger story about the fate of the three year old Fox Interactive Media, the division of News Corp. that controls MySpace, IGN, Scout Media, Photobucket, Fox Sports, ...

Click Me, Baby… One More Time
based interactive marketing agency and Facebook APP developer Terralever. Not only that, as marketers get used to the rich demographic and preference information social networking sites can provide, their expectations will rise ever ...