Marketing Consulting

When Conferences Collide
As marketing consultants, people in our field will have quite the interesting challenge for the next few months. We’ll be asked to advise startups as to whether they should:. Pick TC50; Pick DEMO; Pick *both* (you know someone’s gonna ...

Clarity Matters
by Mike Myatt, Chief Strategy Officer, N2growth Clarity Matters…while clarity may have become a lost art, understanding the importance of clarity is nonetheless critical to your success in business. Have you ever finished listening to ...

How Can I Market My IT Consulting Company?
These questions are the core for your marketing strategy. Without one, you’ll be wasting time and money trying to attract attention. To build trust, for example, provide lots of white papers or articles that demonstrate your expertise. ...

BitWine Detaches Itself from Skype, Pursues Partnership Strategy
BitWine started off in late 2006 as a place where people could find experts to answer their questions over Skype for a consulting fee. The company has since realized that not everyone in its target market, the United States, ...

Google to Sell Performics, Lay Off 300 DoubleClickers
Google responds to industry critics by vowing to sell the search marketing business of Performics.... Software Product Consulting Fisheye Solutions gives you a new perspective on your software product & organizational challenges.

WeColumn Launches A Blogging Widget
During the taping of Diggnation at the Next Web conference today in Amsterdam, Tobias van Telligen, an enterprising CEO of a Dutch startup bum rushed the stage and got in a plug for the Website he just launched today: WeColumn. ...

Ruby on Rails Moving Source Repository to Git
Some circles are abuzz about the news that the Ruby on Rails project is switching its source repository from good old Subversion to Git. Switching to a distributed version control system from a centralized one is unquestionably (well, ...

A Widget That Tracks Political Sentiment
As campaign season heats up, creating a political widget is a good way for startups to highlight their technology. Today, Jodange released two more Top of Mind widgets for iGoogle that tracks the sentiment about the political candidates ...

Craigslist Launches Official Blog
Craigslist launches their official blog today at blog.craigslist.com. Previously founder Craig Newmark would would get the word out via his personal blog, but now Craigslist has it’s own voice. By the look of the first few posts the new ...

Web 2.0 Security Hangover
The Web 2.0 party was a great time, but security pros andanalysts are waking up to new problems.... Software Product Consulting Fisheye Solutions gives you a new perspective on your software product & organizational challenges.