Marketing Campaign

SKYY Infusions Marketing Campaign Goes Mobile
The folks at SKYY Spirits are setting off on a mobile marketing tour for their newly launched, all-natural SKYY Infusions. No, not mobile as in cellphone, mobile as in Airstream party bus. The SKYY Infusions mobile marketing tour ...

12 More Steps Towards Brilliance In Marketing
It is always a good idea to use testing and so often something we never get round to doing. Using split and multivariate testing tells us what works well and what works even better. When you have a new marketing campaign, a new product ...

Marketing 101 – From the Beginning
Goals – Where Do I Start? The first step in starting a new marketing campaign, a new marketing job, or a new marketing relationship with an Agency, is understanding and evaluating your goals. ...

What About Mobile Marketing?
Having been a big fan of the Heroes TV Show, I actually opted into their mobile marketing campaign which is fairly viral. I was sent at least one text message a week, offered a gateway to their WAP site, and even asked to reply back to ...

Mysterious clowns come out against Harvey Dent and more on the ...
So the mystery that was the Clown Travel Agency, the latest interactive element of The Dark Knight’s marketing campaign, continues to unravel. Select people who went to the locations listed on the CTA website were given a bag with a ...

Google To Sell Search Marketing Business
But, thanks to Google’s foresight and its ability to listen to the market, we don’t have to worry about it. It’s tough enough to run a search marketing campaign as it is without having to compete with the monster of all search engines. ...

TV ad campaign in Portugal uses blogs
... gold lions at Cannes, but it is probably the first time a big tv campaign mentions a blog. And the blog is actually online, and being updated in a fairly regular basis. You can call it a first attempt at mass media viral marketing. ...

Volkswagen ist das Auto
... connection with the Rabbit name, and it wants to draw on even more of that pop culture history with its latest advertising and marketing campaign. VW is referring to its new campaign as DAS AUTO , or literally as the car. ...

How To Launch A Cost - Efficient Internet Marketing Campaign
An Internet marketing campaign may be no big thing for established companies but it?s quite a serious move for small to medium-sized fledgling businesses. If you wish to launch an Internet marketing campaign for your company without ...

Meth Project claims positive media influence
Its a research-based marketing campaign that seeks to graphically communicate the risks of Meth use, recently recognized by the White House as one of the nation’s most effective drug-use prevention programs. ...