Direct Marketing

Fun With Numbers
As reported in Direct magazine (which I’m sure has no vested interest), the Direct Marketing Association released a report which found that, in 2007, US banks and credit institutions spent $13.4 billion on direct marketing advertising, ...

Financial services marketers lean heavily on direct response and ...
A new report by the Direct Marketing association reveals that marketers in the financial services sector are relying heavily on direct marketing and email, and showing an impressive ROI for these tactics. Here are two particularly ...

Our Lasting Tribute to speak at Perfect Pitch - Direct Marketing
Our Lasting Tribute, the specialist tribute giving division of direct marketing agency Whitewater, will be speaking at UK Fundraising's Perfect Pitch Direct Marketing event in London on 22 April. read more »

Direct IS Brand Marketing
There's a surge in marketers focusing on direct marketing. Some of which is due to the economic situation reducing budgets. However, those who have figured out that direct marketing IS brand marketing can rest easier because they're ...

Direct Marketing
According to a recent Direct Marketing Association report, American financial services institutions are increasing their use of direct marketing. The $13.4 billion that US banks and credit institutions spent last year on direct ...

Mini Website: A Source Of Direct Marketing - by: Pegasus
The concept of direct marketing is always beneficial to the site owner as well as to the visitor. The idea of mini site is advantageous to sm all time business or enterprise owners. Being a small business it becomes easy to showcase all ...

Direct Marketing - New Changes In Legislation
Direct Marketers are to be dealt a heavy blow by the CPUT on May 28th 2008. New regulatons come into force that will compel marketers to adhere to new rules or face a prison sentence or a maximum fine of £5k. Under the new regulations ...

Even Protest Groups Market Their Message Online!
Are you in the Stone Age with your marketing efforts? A protest group in England used an innovative way to get people thinking about the dangers of a coal fired power plant. Instead of the usual picket line they posted a video as an ...

7 more websites that will captivate and engage you till Saturday
I was watching American Idol last night with the kids and we saw Dread guy Jason Castro. One of the kids asked how are dreads made, and I said, “uhhh with mud right?” Apparently I was way off base. For those of you just like me, ...

Direct Marketing - How to Use the 3 Most Common Direct Marketing ...
John Wanamaker, a 19th century entrepreneur, once famously made the statement, I know that half of my advertising is wasted, I just dont know which half...