Marketing News

Google: is there a 'brain drain'?
Search engine Google is suffering from a 'brain drain', some analysts have suggested. Writing on...

April springs a few surprises
Websites across the world have marked April Fools' Day with a series of jokes and hoaxes. Among...

Banner Advertising – The Latest Trend of Online Marketing
The marketing goals that advertisers usually try to accomplish through banner advertising are leads generation, sales or conversion and most commonly brand awareness. Since banner advertising is effective medium to accomplish these and ...

Fun With TechMeme Numbers
Last week, I posted an opinion piece about TechCrunch's prominence on TechMeme. There wasn't a lot of response—if that tells you anything about what my opinion's worth—but there was a point brought out in the comments section of that ...

Instructions: 1. ) Copy and paste the matrix of “ViralTags” below ...
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The New Rules of Marketing and PR: How to Use News Releases, Blogs ...
In the old days, companies could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today the rules have changed entirely. The New Rules of Marketing and PR shows you how to leverage the ...

Direct marketing 'most effective' channel
The Institute of Sales and Marketing Management (ISMM) identified direct marketing as one of the most flexible marketing forms, attributing its endurance to its ability to transform itself across different media. ...

Wii Fit marketing budget set at $40 million
Nintendo has set aside $40 million for the marketing and launch campaign for Wii Fit, a unique video game that aims to bring physical fitness to Nintendo's home console. In Japan, where Wii Fit was launched late last year, it has become ...

Small Rural Business Missing the Mark on Marketing
Survey completed in February shows 98% of small rural businesses are handling their marketing on their own, without the assistance of a marketing specialist. Canadian Bankers Association recommends small businesses outsource their ...

Tricots St. Raphael Selects Impact Design to Expand Brand to ...
Tricots St. Raphael, a better men's sportswear company, has selected Impact Design to expand its brand to the corporate market. Impact Design is a national promotional garment wholesaler and contract decorator based in Kansas City, Mo. ...