Marketing Department

3 reasons to ditch your microsites
That department is not an extension to the marketing department of consumer insights. It does not care about the consumer. It is trying to put puzzle pieces that don’t fit into a picture that doesn’t match. They are more a reflection of ...

TOKYOPOP Inc - Marketing and Merchandising Coordinator
TOKYOPOP is in search of an energetic individual to join a fast-paced Marketing Department. As a Marketing and Merchandising Coordinator, you will assist with the implementation of TOKYOPOP marketing plans with a focus on ...

Will Affiliate Marketing Work For You?
With affiliate marketing, it is important to avoid scams, because many people will try to scam you in the affiliate marketing department. If you are aware of this, it will help you have the best affiliate marketing department ever. ...

Web Analytics in SG and SEA: part 1
All of these tools can be very powerful yet most people in Marketing Department either don't know anything about Web Analytics or know the company's site is tagged but yet to understand how to read the reports etc. ...

The Value Of An Involved Music Director
Bill used an example from his own orchestra, the Edmonton Symphony Orchestra, to illustrate his point: the title selected by the marketing department for a concert series he designed was inherently counterintuitive to the artistic ...

Greenwashing. Environment, Perils, Promises and Perplexities
Yet the sculpture inevitably suggests the prospect of eco-advertising, as if its graphic visual summary of apparent amphibian-petroleum harmony could perfectly lend itself to an audacious company marketing department in a bid to ...

An Author’s Glimpse Into The Operation Of A Book Publishing Company
The Marketing Department prepares all sales presentation materials, audio recordings, fact sheet collation, and promotions; creates and produces additional account-specific presentation materials; researches and establishes relations ...

The Restaurant Marketing Department - Frequent Diner Program
With this information you could create marketing materials targeted at your customers and bring them back more often. Imagine having the ability to establish reward programs to build meal periods that have been traditionally slow. ...

Surprise: Defense Department and MIC wastes a lot of money
Auditors said the Defense Department showed few signs of improvement since the GAO began issuing its annual assessments of selected weapons systems six years ago. “It’s not getting any better by any means,” said Michael Sullivan, ...

Additions to the Blogroll
Highlight post: From the marketing department - or: blogging by science journalists vs. scientists who are blogging? Engineering Journeys of an Academic: Academic is a quirky engineer who actually wants to try making a difference in ...