Interactive Marketing

Bill Gates and Steve Jobs to Headline next SFIMA Event
APRIL 1, 2008, Ft. Lauderdale Florida -- The South Florida Interactive Marketing Association (SFIMA) announced today, April 1st, that Bill Gates and Steve Jobs will headline our next SFIMA event, this Friday. ...

Online branding can be done
In today’s “Around the net in online marketing: section two”, John Battelle argues that the web is lousy for branding initiatives. I would like to argue that point. I think the web can be used for branding initiatives if done correctly. ...

The Molten Core of Interactive Marketing
Sitting at the main studio table this morning, cup of Peet's coffee in hand, I'm putting down more thoughts on branding in the interactive space. It's not all that easy, given the damage done to me at last night's meeting with some of ...

I’ve Been Had
Recently Facebook has taken some heat for invasive marketing tactics via it’s Beacon system. Beacon takes data from external websites and makes it available to your contact list with the intention of promoting product through passive ...

Marketing Execs Must Master the Power of Social Media
Senior marketing executives in several countries agree that the use of social media for corporate, brand and product marketing is not a passing fad — with nearly half saying it is a vital component — according to research sponsored by ...

Seven Methods for Email Marketing
BtoB recently published their Interactive Marketing Guide 2008, which details how businesses are connecting with clients through various channels. One statistical chart that I found of interest was the Reasons that US Marketers Use ...

Subway Scrabble
Monopoly is not the only board game that is being turned into a promotion. Subway, the sandwich company, are running Subway Scrabble. Subway Scrabble. (screenshot from playsubwayscrabble.com. This is pretty easy, buy a drink, ...

Economic slowdown will accelerate online shift
Welcome to BtoB's 2008 Interactive Marketing Guide. Our annual publication offers sections on e-mail, search, Web sites, online advertising, online events, b-to-b media sites, social media, interactive agencies, analytics and multimedia ...

Creative Communications Companies take different shapes
Along with Premiere Studios in Kansas City , JPL has built on its expertise in interactive marketing and creative communications to provide clients with brand strategy, marketing planning and integrated communications campaigns. ...

About Regency Interactive Corporation
Regency Interactive is proud to introduce to our customers the sales and support staff that assists with Search Engine Optimization, Internet Marketing & Google Adwords Consulting projects. The Higher Ups Wilson J. Sterling - President ...