Digital Marketing

Are Facebook Apps The New Brand Wasteland?
Rely on specialists for new arenas: In my many briefings with vendors and clients, specialized firms often provide something a general interactive firm or corporate web marketing team can't. They have experience, know their area, ...

What? Digital Signage Today makes Planning a Project Sound Overly ...
Oh yeah, one other thing. While I’m on the subject. Why is it that so many of the digital signage companies out there seem to think that advertisers making content for digital signage networks is a bad thing?

links for 2008-02-07
The road to customer centricity sees analytics keeping pace with digital marketing spend as seven out of ten cite investment in this area as key priority for 2008 (tags: pressrelease budgets internetmarketing) ...

Flash Developer / iCrossing / Los Angeles, CA
iCrossing is a global digital marketing company that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services -- including paid and ...

Is the trend towards Cost-Per-Acquisition campaigns sustainable?
One thing that is interesting in the on-going digital marketing metrics/engagement debate is that marketers expect a much higher correlation between digital marketing activities and confirmed sales than they do in any of the ‘offline’ ...

Four Lessons from the Digital Frontier For Bussiness Marketers
Regional Director, B-to-B and Technology Advertising, at Google, Inc. Rob Goulding, discusses four best practices derived from extensive work done with b-to-b marketers to make their campaigns more effective and measurable.

Chrysler Starts Listening
Chrysler LLC with help from its digital marketing agency Organic has integrated an online suggestion box into its corporate website that also features its blog, environmental practices, community initiatives and more. ...

ON: Digsby
On a PC and in need of another IM client? Try Digsby. Digsby is Freeware, multi platform, multi protocol, and the most interesting feature I haven't seen anywhere else - an email management and social networking feed system. Picture_5 ...

The Power of Brand to Influence Outcomes or Why Brand Marketing ...
Actually it’s not brand marketing that will be killed. The business models are what is dying. Dying because they don’t perform. Dying because they are not consumer driven. Dying because they are not “digital” business models ...

Critical Mass Expands With Five New Managing Directors
Omnicom-owned Critical Mass has announced five new Managing Directors to the digital marketing agency roster who have been promoted from within or hired for the roles. Based in Calgary, but with offices in Toronto, New York, ...