Marketing Campaign

Off topic: participating in a viral marketing campaign
Back in December they had a really interesting post about the viral marketing campaign for the upcoming Batman movie, The Dark Knight. Now, I’m not what you’d call a fanboy, but I know my stuff. And I’ve been looking forward to this ...

Comment on The Sea World social media marketing campaign deconstructed
It's an excellent article and deconstruction of the social media marketing campaign. Really gets down to the detail and a genuine analysis of where the campaign failed to demonstrate added value.Mind you, I also think it would be worth ...

The Sea World social media marketing campaign deconstructed
It was painful to watch, but Shel Israel, host of the Global Neighbourhoods show , recently dedicated an episode to a social media marketing campaign SeaWorld San Antonio engaged in last year as part of its launch of a new ride, ...

Is Bluetooth Proximity Marketing Really A Cheap Option?
Running a successful Bluetooth Proximity marketing campaign may be more expensive than you think, if you’re looking to achieve all of the factors of a non-intrusive mobile marketing initiative. Just some of the things to consider would ...

Just Cause
Even if your business and your cause are perfectly aligned, it takes more than a clever cause marketing campaign to woo consumers to both. “The public is getting more sophisticated,” says Joel Makower, executive editor of GreenBiz.com, ...

Marketing Campaign Manager
An excellent opportunity has arisen for a Marketing Campaign Manager to work within a leading financial services provider **

‘Biggest-ever’ wine marketing campaign launched
Constellation Europe has announced that it is to launch a £12 million marketing campaign next week to promote wine brand Hardys in the UK. Claiming to be the biggest-ever amount spent on advertising wine in the UK, the marketing is ...

How to Do Cause-Related Marketing Well
In order to limit the time and effort needed to run a cause-related marketing campaign, many businesses opt to participate in third-party programs such as 1% for the Planet. Member businesses pledge 1% of sales to worthy causes and ...

Help Taglines Regain Lost Glory
I still believe that well-conceived slogans attached to a memorable device, such as a jingle, are extremely effective and should be part of every marketing campaign. Today I found an excellent article in AdAge (USA) extolling the ...

Successful Email Marketing Campaign
An email marketing campaign will mean that your efforts are only focused on potential customers who are more likely to take advantage of the offers due to the fact that they have used the services before, and have indicated that they ...