Direct Marketing

Direct marketing employment indicators continue to weaken
Layoffs and hiring freezes are more widespread in the direct marketing industry this quarter, according to the findings of Bernhart Associates Executive Search’s quarterly employment survey, which was released Tuesday.

Engaging the Customer in Product Design
It's great to see how traditional direct marketers are embracing social marketing and making it a part of their customer acquisition programs. By doing so, they are bringing the potential customer into the product development process ...

Apr 30 - Chicago Association of Direct Marketing (CADM): IMX08 ...
2008 Charles S. Downs Direct Marketer of the Year: Sid Liebenson, executive vice president-director of marketing, Draftfcb ORGANIZATION NOTES: CADM is the one of the largest and oldest regional direct marketing associations in the ...

Making direct mail green: A riposte
The direct marketing industry recently came under fire for the environmental action it is taking. In this response, Chris Roxburgh outlines how door-drop - which has borne the brunt of criticism - is contributing significantly to ...

New ideas at the farmer's market: easy for farmers and customers
I know you are busy preparing the fields, fixing machinery and planting, but I really think online pre-selling is one way to vastly improve your marketing this year without breaking your rhythm in the fields.

Direct Marketing Manager for Deaf Blind Charity - London
A deaf / blind charity require a Direct Marketing Manager for their King's Cross office. You will possess 2 year's previous experience working within a Direct Marketing environment, Experience of working within a charity Direct ...

Direct Marketing 3.0: Multi-channel marketing, social media, other ...
You'll have a chance to learn from some of the smartest and most innovative marketers around. In sessions covering B-to-B marketing, online and social media, multi-channel marketing and the latest in DM creative, our speakers will bring ...

What to consider when evaluating direct marketing for your business!
Over the last two to three years, the use of direct marketing has increased by almost 20%. Much of this growth in use has been driven by the increasingly important role of the internet in direct marketing. ...

Senior Manager, Multi-Channel Direct Marketing at The Timberland ...
RESPONSIBILITIES: Responsible for managing online and offline marketing programs to acquire and retain customers. Drive a multi-channel orientation to marketing programs. Balance brand and commerce...

What do we search on? Matters of life and death
The terms “pregnancy” and “cancer” were the two most frequently searched health terms in February, receiving 8.8 million and 7.7 million search queries respectively according to comScore. Which can lead us to 2 conclusions and 2 ...