Search Marketing

Paid Search Advice That's 75 Years Old
Seventy-five years ago a team of brilliant marketing professionals offered up the type of advice you can use to get more out of your paid search campaigns. They may not have known sites like Google and Yahoo would pop up decades later, ...

SearchCap: The Day In Search, April 14, 2008
Meet the AdWords team in San Francisco, Inside AdWords; Video: Customer Centric Paid Search Marketing, Rimm Kaufman; AdWords trademark policy: agencies' reaction, E-Consultancy; API Live Meeting Tomorrow - - adCenter API, ...

Twelve Tips When Choosing a Search Marketing Consultant or Agency
... of companies over the last eight years (most of whom have received millions in funding from top-tier Silicon Valley venture capital firms), I can speak from experience that I rarely go to a company that is doing search 100% right. ...

Trying to Get a Handle on Building Links?
Learn to distinguish between these seemingly disparate audiences, but don't forget this guideline: develop your linking (and marketing) strategy with people in mind, not search engines. Just don't be blind to the search optimization ...

Search Marketing Expo - SMX Advanced Adds Developer Day to Program
Search Marketing Expo announced that it will produce Developer Day @ SMX Advanced on June 4. Application developers and their managers will learn best practices and practical insight on building search-friendly web applications by ...

Hitwise: Google Hits New High; Microsoft & Yahoo New Lows
Last week, Hitwise released the latest statistics for search engine share in the United States for March 2008, showing Google at an all-time high while Microsoft and Yahoo hit all-time lows. Click to continue reading...

Yahoo Updates Crawler: Introduces Yahoo Slurp 3.0
I suspect the recent changes we reported with the Yahoo Search Tax Day update is related to the infrastructure updates. The new spider will contain the same user-agent and all robots.txt directives, but will be named Slurp 3.0 as ...

Website Audits
If you’ve attended one of my search marketing trainings, you’ve probably seen me conduct a site audit where I take a look at the code of the page to evaluate how well the site is optimized for search engines. ...

Search Marketing by the Book
I neglected to post last week's MediaPost column as it went up, but here it is at last. Tomorrow's will hopefully go up in a more timely manner. Search Marketing by the Book. When planning search engine optimization strategies, ...

Yahoo Search Update: April 2008 'Tax' Update
At the Search Engine Roundtable, I reported about a Yahoo Search update that started this weekend. It appears that there are major shifts taking place in the way Yahoo Search ranks and indexes some sites. ...