Brand Marketing

MANAGER, BRAND MARKETING | Kellogg Company
MANAGER, BRAND MARKETING Job 20970 MI, Battle Creek Job description: Kellogg Company is seeking a Manager, Brand Marketing, to develop, coordinate, and implement the marketing strategies an.

2009 the Year of Online Brand Marketing
All About Brand Marketing. Advertising managers have tested the online medium with harsh conversion campaigns, where campaigns are measured in terms of new customers subscriptions or sales. The next phase is to start using the medium to ...

Jermaine Dupri and Island Def Jam Launch New Hip-Hop Label
In addition to an album release, the TAG Brand will showcase TAG Record’s artist and Jermaine Dupri across various TAG brand advertising and marketing initiatives throughout 2008. The TAG and Island Def Jam Music Group partnership was ...

Jaffe thinks the creative function should fade away?
In the new world of Brand Marketing, everyone should have a seat at a table to find the “answer.” My agency partner actually summed it up best when I sent this article to him for his thoughts. He wrote: ...

Stop guarding your precious brand
If a product sucks, it sucks and no amount of Marketing can fix that. It’s just as stupid to turn them into defensive Brand cops, who enforce martial law on any communication that goes out the door without their approval. ...

CIL2008: Avatars to Advocacy
When marketing people think about the library brand, they focus on the logo - but it’sa lot more! If you believe the OCLC Perceptions report, the library brand is all about books, but in reality the library brand is all about community! ...

Nike's Jordan Brand Uses Social Marketing Strategies To Build ...
... Nike's Jordan brand, he knows his customers inside-and-out and has been widely successful launching innovative, digitally-driven programs such as Jordan Breakfast Club. Talking to him at the Forrester Marketing Forum in Los Angeles, ...

Tip: Easiest way to monitor conversations around your brand
As a community manager or just as somebody who’s interested in the company you work for, if you’d like to monitor conversations around your company brand, the Read/Write Web article had outlined a Yahoo! Pipes solution, which I find ...

Brand Director - Famous Drinks Brand, £60000+benefits - London, UK
This is an excellent opportunity to join a world leading brand and have strategic input towards it's growth and market positioning. The role * To direct and manage marketing activities across the ...

Senior Brand Director | Subsidiary of a Global Consumer Goods ...
EXPERIENCE Minimum 10 years progressive marketing and brand manager experience in the consumer goods industry. Brand Manager in consumer goods with multiple distribution channels experience pre.