Marketing Campaign

Measure the ROI on Marketing Campaigns
In other words - did I make money or loose money on that last marketing program. Whether it is a direct mail post card, pay per click ads or the effectiveness of an online marketing campaign, you need to determine whether or not it was ...

Indie Horror Film Viral Marketing Campaign Freaks out Okies
In order to promote the premiere of their horror film A Beautiful Day at an Oklahoma film festival, a local filmmaking team posted viral videos on YouTube as part of their marketing efforts. But instead of building viewer buzz, ...

Blogosphere Summary Week #8
We will be looking at the campaign and research stage this week which I will provide special insight to what to expect and what are the musts when planning an article marketing campaign. This is because article marketing is a form of ...

With the recent release of Dumais Babbit INC’s new national media ...
President and CEO of Tooks Bernasconi INC, Corina Neonakis, announced a new marketing campaign, national media marketing product release, and aggressive new internet advertising plans. This news should help drive industry stocks up, ...

Disappointed with Your SEO? Join the club…
It takes a lot more effort than just gaining rankings in order to build a successful online marketing campaign. Content, call to action and a focused effort to build a web site into a useful, socially accepted site is a good start, ...

Ford Turns to Employees In An Effort To Break Brand Apathy
If you're Jim Farley, group VP Marketing and Communications for Ford, you turn to your employees. Ford's latest marketing campaign called Drive One , veers away from traditional marketing and turns back to its roots. ...

Yahoo Search Marketing Credit
Search Marketing account is one of the essential pay per click accounts needed for a successful search marketing campaign. Yahoo! Sponsored Search lists your business on top sites like Yahoo!, AltaVista and CNN. ...

Will The Incredible Hulk Bomb?
Considering that the film opens only two months from now on June 13, there has been almost no publicity, except for a trailer to the film... it's a marketing campaign that makes Indiana Jones and the Kingdom of the Crystal Skull's ...

Do communication technology gadgets make us anxious and stressed?
It is a sign of the times that, for marketing reasons, Apple has decided this was a good campaign. Apple is in the initial phase of the marketing campaign, going after the potential “early adopters”. When you see the ad, you are induced ...

Live Harvey Dent Press Conference Today
The viral marketing campaign has been well under way for ‘The Dark Knight’ for some time now, and today we have a little bit more to add on. Today, at 3:00 pm EST, Harvey Dent is going to be giving a live press conference on his website ...