Event Marketing

Marketing on the Edge: the Lurid, the Vivid and the Horrid ...
Have ads become more shocking, or is our moral compass broken? Should we increase federal regulation of advertising? What are my responsibilities, as a parent and a marketer? Join us at this month's Boston Marketing Club for a lively ...

Arrest Your Customers - Marketing on Ocean Drive Miami
Event marketing can be a useful component in the marketing mix when targeting Gen Y 18-24 year olds. However this group is swamped with promotions. Someone from Chevy with a digital tablet tried to get us to sign up for a sweepstakes to ...

Exploiting Hip-Hop: The Proctor and Gamble Story
Those artists will merge their music with brand marketing for TAG, and will be promoted through a multimillion-dollar campaign, including television, print, radio, computer and event marketing.” ...

iQ Content Online Marketing Bootcamp: Dublin 22 - 24 April 2008
You can attend for 1 day, 2 days or 3 days and as I'm speaking at the event, you can use the special code I've been given by the event organisers and can therefore avail of a 10% discount - please note this is not an affiliate link - I ...

Joseph Jaffe Interview
At last year’s DMA07 Annual Conference, I had the good fortune of giving half of a workshop on social media with renowned author, speaker and new media marketing guru, Joseph Jaffe. Too many marketing pundits don’t “walk the talk” and I ...

Pictures From SMX Munich '08
Last week we kicked off our inaugural SMX Munich event, and by all accounts it was a big success. Attendee turnout exceeded expectations, and exhibitors reported robust (and well-qualified) traffic throughout both days in the exhibit ...

Who answers the phone?
The new rules mean that the most valuable marketing event is almost always an inbound phone call.An inbound phone call is the ultimate in short-term permission. The customer or prospect is taking the time to call you. ...

Pulling the Trigger on Trigger-Based Campaigns
triggered email, event based email, transactional email, email marketing, return path, email marketing water cooler. Del.icio.us Tags: triggered email, event based email, transactional email, email marketing, return path, ...

ARCHIVE FEVER: About the Archive Broadly Percieved at the New York ...
Monday, April 14th, 7 pm NOTE: This event is SOLD OUT; standby tickets may be available at the door. From the e-blast: ARCHIVE FEVER. A special symposia, where artists, curators, and critics discuss how archival documents are used to ...

Affiliate Summit Session Videos, Transcripts, Audio and ...
I hope that my rather long post will clarify that a bit and will convince the one or the other to get beyond the “thinking about” step this time. For additional events in the internet marketing space, check out my Internet Marketing ...