Digital Marketing

White Gold for Got Milk
A fake rocker who prefers milk to drugs! Hilarious. There are a bunch of White Gold videos which have been posted on YouTube too. http://whitegoldiswhitegold.com/ Euphenia Cheng.

Brands need to think like Radiohead
Make no mistake, Radiohead want to sell music and this latest bit of digital marketing will help them do this a lot more effectively than a suite of banner ads. I see that there are literally thousands of people voting for the mixes ...

Promotional Products Marketing
Promotional products marketing with FarFromBoring.com. Learn how to use promotional products to promote your brand and business. See the latest promotional products and receive discounts on some of our most popular promotional products ...

Myxer Putting It’s Muscle into the Mobile Marketing Mix
Essentially, BrandTones are free, customized ring tones that “enhance the traditional digital marketing components of an advertising campaign.” To date, Adidas, Volkswagen and Lowe’s have tapped Myxer for these creative campaigns that ...

Meet the AdWords team in San Francisco
Now, we hope you'll consider joining a number of such folks in San Francisco, as they discuss best practices for making the most of AdWords at ad:tech -- a conference for digital marketing. If you don't already have a pass to this ...

Citizen journalists must uphold a standard too
... about his plans to push the digital envelope in the next iteration of the DFW website. He has a great team that I got to spend some time with – Megan Bozarth who is the marketing manager, and Cynthia Cooper, a marketing specialist. ...

Google keyword switch to cost big travel brands 'millions'
Some of the UK's biggest travel companies could be facing a digital marketing hit of 'millions' following Google's decision to allow trademarked keyword bidding.

Google’s online ad vision for advertisers: “Build mind share” via ...
just an excerpt, for the record: “Gopi Kallayil, who leads Google’s AdSense marketing team, which works with Internet publishers, says CMOs now have a tremendous opportunity to communicate with and influence audiences by leveraging ...

Comment on Web Analytics in Asia - Panel @ Verge
What I envy is Ogilvy has such an aggressive and sophisticated move to digital marketing. MRM has a similar activity?

id8Labs plans to raise $6-8 million through private equity
Digital marketing agency id8Labs is planning to raise up to $6-8 million through private equity in the next three months to expand the agency’s franchise in Indian and global markets through offices in Dubai, Singapore and Philadelphia.