B2b Marketing

Why Online B2B Media Planning For Trade Shows Are Difficult
Most of the trade show organizers are adopting email marketing in all administration and promotional aspects. But when using online display advertising, the adaptation is still very slow. It is partly contributed by the insufficient B2B ...

B2B Marketing Accountability: 5 Ways To Prove Your B2B Marketing ...
Mac’s Accountability Audit helps marketing communications, advertising and tradeshow managers increase their B2B marketing budgets by proving a return-on-investment. For more info visit www.sales-lead-experts.com/blog/news-audits.cfm ...

The 11th P of Blogging: Perspective
Probably for many reasons, but most of the bloggers I most frequently interact with—people like Brian Carroll of the B2B Lead Generation Blog, Elge Premeau at My Travels on the Net, Albert Maruggi at the Marketing Edge, ...

On Alignment between Marketing and Finance
After a long partnership with MarketingSherpa as a featured speaker and presenter at their B2B marketing summits, we made the decision to be acquired by MECLABS Group, the parent company of MarketingSherpa and MarketingExperiments. ...

B2B Marketing: Drive Leads & Sales With A “Get It Done” Attitude
As one of today’s leading business-to-business marketing consultants, MH “Mac” McIntosh uses the latest in lead-multiplying tactics and strategies that are working NOW to drive up leads and sales. As an expert on the subject of B2B lead ...

I'm Here From Mitch and Murray
Who says sales and marketing don't get along? I'm a marketer, but I want to point out a really interesting sales blog, Sales Machine by Geoffrey James over at BNET.com. Start out with the post Ten Common Sales Mistakes, it's a great, ...

Optimization Tips for PDFs
PDFs are particularly significant in B2B marketing, which makes optimizing them for the web is an important piece of SEO strategy in that sector. Thankfully, Galen de Young of Francis Marketing has a new post on optimizing PDFs on their ...

Marketing Coordinator
You will report directly to the Marketing Manager and you will provide vital support in promoting the company's products to trade clients and end users. This role will include all aspects of a busy (B2B) Marketing department including; ...

Wreck at the Intersection of Sales and Marketing
Awhile back I was running a sales organization for a Nasdaq tech company and my marketing manager came to voice a complaint. Basically, the sales guys weren’t following through on the leads being created. “These leads are expensive”, ...

How Can You Get Export Orders Without Spending Much On Marketing?
B2B web sites are powerful e-commerce marketing tool for manufacturers, importers and exporters to promote their business activities to acquire information and to increase market access. It is a relatively inexpensive way in ...