Search Marketing

SearchCap: The Day In Search, April 11, 2008
In The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines, today's in-depth look, ...

More Search Marketing Strategies for the Next Decade
This fourth column, however, will not illuminate more techniques for enhancing search success. Rather, it will focus on the role of search marketing itself, and how changes in the digital marketing landscape will redefine the notion of ...

Spite is Not a Marketing Strategy
Photo credit Theowl84, via Creative Commons license. Want more from your web site? Search Influence can help! Targeted Traffic. Increased Revenue. Results Guaranteed. Customized Internet Marketing you can afford.

Search Insider: More Search Marketing Strategies for the Next Decade
The boundaries of search marketing have, of course, been blurring for several years (maybe more), taking search marketers outside the realm of query-based targeting. Google AdSense and other forms of contextual advertising, for example, ...

SearchCap: The Day In Search, April 11, 2008
Don't miss Search Marketing Expo - SMX Social Media, coming to New York City, October 16 & 17, 2007. Programmed by Search Engine Land's Danny Sullivan, this conference focuses on tips, tactics and best practices for social media ...

Internet Marketing and the Limitations of Language
I prefer the term internet marketing to describe what I do professionally, but I also use terms such as search engine optimization (SEO) and search engine marketing (SEM) - often interchangeably. Then there’s the term search marketing ...

Yahoo Adds Much More Imagery To Maps
While it was the early pioneer of dynamic mapping and use of maps as a local search tool, the company decided to focus on more practical tools and functionality rather than features such as street-level photography or 3D modeling. ...

Search In Pictures: Yahoo's Yoshi Fight, Google Mapping Chicago ...
Search In Pictures In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. ...

Yahoo's Minimum Bid Change Happening Next Week
So if you are running ad campaigns on Yahoo Search Marketing, and your quality is not up to Yahoo's level, then your minimum bid may spike up. Yahoo informed us of this change back in late February. For more details on the specifics, ...

Google Now Fills Out Forms & Crawls Results
One of the biggest search challenges has long been that the major search engines like Google cannot crawl material that can only be retrieved through the use of forms. Now Google is filling out those form to obtain the information ...