Marketing News

MySpace is 'social focus group' in TV deal
Social network MySpace has signed a deal with TV production firm ShineReveille to air web shows on...

Microsoft Proposes Comprehensive Self-Regulatory Approach for ...
Microsoft has proposed a new structure for self-regulation of online advertising, submitting to the FTC a proposal for a five-tiered system to protect consumers' privacy. Microsoft's recommendations call for distinct privacy standards ...

PRC Verifies USPS's Competitive Products Price Changes; New Rates ...
Postal Regulatory Commission on Apr. 10 issued its review of price adjustments sought by the US Postal Service (USPS) for competitive postal products. The planned adjustments are scheduled to take effect on May 12, 2008. ...

Marketing Daily: Scotts' $30 Million Campaign Touts Fertilizer ...
[Packaged Goods] The campaign comprises national television, local radio, weekly news and national print, and online advertising. We also have an extensive public relations effort and are engaging in search engine marketing, says a ...

Friday, April 11, 2008
This ebooklet takes you from inspiration to writing to revision to marketing. By the end of ten weeks, you will have either 5 short stories or a good chunk of a novella complete. And it’s only 50 cents, USD. Here. ...

Marketing Daily: You Say Your Agency's Annoying Like It's A Bad Thing
Advertising agencies (or whatever you want to call us these days) can be down right annoying in our persistent pursuit of finding the very next it marketing concept or great idea. And while it's easy to dismiss us and stay on plan, ...

Marketing Daily: 7-Eleven Hits A Homer At PMA's 25th Reggie Awards ...
[Awards] Each year, the PMA Reggie Awards honors some of the most creative, well-executed, results-driven integrated marketing campaigns, said Bonnie Carlson, president of the PMA. FreshWorks and 7-Eleven delivered the largest-scale ...

Marketing Daily: Free Donuts On Tax Day Stretch Dollars of ...
[Restaurants] We're seeing a lot of inquiries about our frequency card programs and in registration for our perks program, says Frances Allen, brand marketing officer. We're having fun with our customers and with our Dunkin' Deals. ...

Marketing Daily: ANA: Integrated Marketing Top Issue On Marketers ...
[Research] With marketers also wrestling with integration-associated issues ranging from internal organizational structures and politics to determining what roles various types of agencies should play in regard to media buying and ...

Farley: Drive One is 'about the people'
Ford Motor Co. is trying to create a 750000-strong army of advocates to help get consumers to reconsider its vehicles.