Marketing Department

Is Your Marketing Department Confused about Web2.0? Read This
The one nearly universal feeling of companies dealing with the changes that web2.0 has made to marketing is utter bewilderment. I participated in a project to assess corporate blogs last year and I wouldn’t give any company I looked at ...

Building your Strategic Sourcing Project Team – Part 1 - Sponsorship
Before implementation of savings begins, they find out that their marketing department specifically uses the existing packaging as the part of their corporate branding, or their largest customer requires the old packaging style and the ...

The Dangers of SEO
Great, a collective sigh of relief in the Marketing Department and the CMO touts the Page Rank 6 number at the executive meeting smug and happy. Next day, Google changes its system. Your rank drops to 3 and the CEO calls and says “you ...

My gift to you: $2500 off your next loan - guaranteed.
A rate is not yours until it is locked with the investor or secondary marketing department. What you want is a copy of the rate lock with the investor or with their secondary marketing department. Ask them to scan and email you a copy. ...

Competitive Marketing Engineer (Data Protection)
McAfee - Santa Clara, CA.

Product Manager / VIF Program / Durham, NC
The VIF Product Manager is an integral part of the marketing department and participates in market research to understand customer motivations and requirements, defines product vision, and works closely with other departments to create ...

Students Choose Marketing Professor As Top Professor On Campus
Francisco Guzman, Professor in the College of Business Marketing Department, was picked by students as one of the top 6 professors on-campus. Dr. Guzman will be awarded as an Honor Professor on Honors Day, April 11th, ...

Book Discussion: The Age of Engage with Denise Shiffman
What advice can you offer a company’s marketing department? DS: Today, we need to be very good collaborators. We must open our minds to outside thinking and new ways to create the wheel. We have to get comfortable being more open, ...

New Book, ‘Value Forward Marketing,’ Says ‘Most Business to ...
Value Forward Marketing evolved because so many of the CEOs we coach get frustrated with their marketing department budget allocations and its lack of return on investment calculations, says bestselling author Paul DiModica. ...

links for 2008-04-11
Google’s ambitious effort to take its bidding system across media might be hitting a bump in radio. (tags: radio google). Is Your Marketing Department Confused about Web2.0? Read This - Marketing & Strategy Innovation Blog ...