Marketing Books

Weekly Top 10 Marketing Books
Guerilla Marketing, 4th edition - by Jay Conrad Levinson; Purple Cow: Transform Your Business by Being Remarkable - Seth Godin; Brand Gap: Expanded Edition - by Marty Neumeier; Internet Riches: The Simple Money-making Secrets of Online ...

Cool Marketing Thought
Ignorance is more expensive than paid research. -Guerrilla Marketing by Jay Conrad Levinson.

10 Million Eyeballs Event
I just finished writing a great sales letter for the 10 Million Eyeballs Events I'll be doing in late April in West Palm Beach, Florida, and in late May in Los Angeles, California (right before BEA). It's a great letter. ...

Free E-Book Friday #1
A new feature starting today is Free E-book Friday. Each Friday I will be giving away one of those silly Internet marketing books. The ones people foolishly pay money for. Going by what some people pay, you could be getting stuff worth ...

Viral Real Estate Marketing
by realestatemarketing Tags: marketing business internet tools advertising and Real Estate.

Affiliate Marketing Pitfalls to Avoid
Learn the tips that will help you sail through affiliate marketing. Choosing a product. Conversion. Quality. Commission percentage. Lead generation. Promotion style. Tracking.

Affiliate Marketing Revealed
25 things you MUST know Affiliate Marketing - What is it? Getting Started - Tools Programs Language. Best Commission. One-time or Residual? Ezines. List. Blogs. PPC. Teleseminars & Webinars. Setting up your own affiliate program. ...

Inside Scoop: Why I Love What I Do
My partner Darcie and I are known for our straight-from-the-hip assessments of the publishing industry and the business of marketing books, and thankfully people like Bella create sites like this where we can come together to share ...

New E-Books Update: April 11, 2008
Critically examining the wide range of products, businesses, technologies, information, services, ads, packaging and branding, this book explains marketing from the perspective of the pivotal figure in the process: the consumer. ...

Insider story: how we built Groundswell to your specifications
As we distributed copies of Groundswell at Forrester's Marketing Forum in Los Angeles this week, several people asked an interesting question: how did you get started with the book? This made me think back to when we did get started, ...