Direct Marketing

Drugmakers To Spend $1B On Direct Marketing
With revenues forecast to hit $10.6 billion, the return on investment is forecast to reach $10.27 on each $1 spent, according to a new report by the Direct Marketing Association. And between 2007 and 2012, direct marketing-driven sales ...

DMA Names John Horan Senior Vice President and Chief Financial Officer
Direct Marketing Association President & CEO John A. Greco, Jr. today announced that John Horan will join DMA as senior vice president and chief financial officer, beginning April 14. Horan, who was most recently vice president and ...

Great Links!
Dean Rieck, in his Direct Creative Blog, talks about creating compelling e-marketing campaigns from a copywriters perspective. On this post, he gives some really great advice on the copy and design elements of an e-mail message. ...

Microsoft Proposes Comprehensive Self-Regulatory Approach for ...
Microsoft has proposed a new structure for self-regulation of online advertising, submitting to the FTC a proposal for a five-tiered system to protect consumers' privacy. Microsoft's recommendations call for distinct privacy standards ...

PRC Verifies USPS's Competitive Products Price Changes; New Rates ...
Postal Regulatory Commission on Apr. 10 issued its review of price adjustments sought by the US Postal Service (USPS) for competitive postal products. The planned adjustments are scheduled to take effect on May 12, 2008. ...

Friday, April 11, 2008
This ebooklet takes you from inspiration to writing to revision to marketing. By the end of ten weeks, you will have either 5 short stories or a good chunk of a novella complete. And it’s only 50 cents, USD. Here. ...

Specialty Agriculture & Direct Marketing Manager ~ VA Dept. of ...
Specialty Agriculture & Direct Marketing Manage.

Definition of “Vertical” Mailing Lists
Advertising the data to the direct marketing industry. Fielding requests for counts and other list information. Obtaining approval from the list owner that a specific mailer can use their data. Note that typically list owners will not ...

Keeping your farm website fresh
A farm website with fresh content encourages return visitors, deepens your relationship with customers, and will lead to increased sales in the long run. The problem is always time: there are struggling transplants to water, ...

Direct Marketing and Annual Fund Manager
Development and Alumni Relations Office - City University / Date of entry: 26/03/08.