B2b Marketing

Business-to-Business (B2B)
B2B marketing communications tactics generally include advertising, public relations, direct mail, trade show support, sales collateral, branding, and interactive services such as website design and search engine optimization. ...

Social media in b-to-b marketing -- business sense or nonsense?
Introducing social media into your marketing strategy allows you to engage your audience in a way that traditional marketing could never accomplish. You can talk with all your audiences, instead of to them. You can entice potential ...

Speaking @ MarketingProfs B2B Forum
If you're a business-to-business marketer or an agency type who works with b2b clients, you'll definitely want to check out the 2008 edition of MarketingProfs' Business-to-Business Forum, in Boston on June 9th and 10th. ...

Does no one know what the definition of "marketing" is?
Among companies that had undergone a reorganization (some 70 percent in the past three years, according to another ANA strudy), 62 percent of the B2B marketers cited marketing communications as the primary role of marketing prior to the ...

Integrated Lead Management Best Practices
View this on-demand Webinar to hear Elana Anderson, founder of NxtERA Marketing, and Beth Gilbert of Citrix Online discuss the tactics B2B marketers can use to leverage Webinars in an integrated lead-nurturing program. ...

B2B Marketing Accountability: 5 Ways To Prove Your B2B Marketing ...
Mac’s Accountability Audit helps marketing communications, advertising and tradeshow managers increase their B2B marketing budgets by proving a return-on-investment. For more info visit www.sales-lead-experts.com/blog/news-audits.cfm ...

B2B Marketing: Drive Leads & Sales With A “Get It Done” Attitude
As one of today’s leading business-to-business marketing consultants, MH “Mac” McIntosh uses the latest in lead-multiplying tactics and strategies that are working NOW to drive up leads and sales. As an expert on the subject of B2B lead ...

B2B Marketing Executive
My client is looking for an experienced B2B Marketer who has a mix of on-line and campaign analysis focusing on business acquisition and retention. You will have a broad knowledge of marketing channels to includeDM, event management and ...

IT Segment Marketing Manager
An excellent 6-month contract assignment for an experienced B2B marketer within this leading Financial Services organisation.

Branding vs. Marketing
I am launching a new B2B ecommerce division that will operate autonomously from the market identity side but will rely on the sister divisions on the supply chain side. I have solicited bids from several agencies for branding and ...