Marketing News

Marketing News column: Are Your Customers Ready For Social ...
Concurrent with the release of Groundswell, I've begun writing a column in Marketing News, the magazine of the American Marketing Association. I'll share these columns with you as a regular blog feature. Here's the column from the April ...

Marketing News issue preview
To coincide with Tax Day, Marketing News is running two feature stories that address tightening marketing budgets-- that dreaded topic-- in a not-so-gloomy light. A recession may be upon us, and... [[ This is a content summary only. ...

Yahoo! and MLB.com Enter Video Distribution and Advertising Sales ...
Yahoo! and MLB Advanced Media, LP, the interactive media and Internet company of Major League Baseball, have announced a three-year video and advertising partnership that includes access to out-of-market MLB games on Yahoo! Sports.

Google, Yahoo, Microsoft and News Corp in 'epic fight'
Microsoft's pursuit of Yahoo has become more complex, with the appearance yesterday of a series of...

Today In Online Marketing News – Thursday April 10, 2008
Perhaps this could open up a new opportunity for advertisers to be organically listed? News Corp. May Join Yahoo Bid With Microsoft By Andrew Ross Sorkin and Miguel Helft. The title here is self-explanatory – things are heating up! ...

Javelin Reveals 25 Top Credit Card Issuers for Consumer Identity ...
Javelin Strategy & Research has announced results from their annual Card Issuers Identity Safety Scorecard Report, scoring 25 of the nation's top credit card issuers against a benchmark of criteria for customer safety features essential ...

Symantec Report Reveals Malicious Attacks Focused Toward Trusted ...
The latest Internet Security Threat Report (ISTR), Volume XIII has been released by Symantec Corp. The report concludes that the Web is now the primary conduit of attack activity, as opposed to network attacks, and that online users can ...

Hyundai Gamble
Hyundai is betting that two new models can upgrade its image. (more)

ClearFlow
In 72 US cities, Microsoft is introducing what it calls ClearFlow , a tool for avoiding traffic problems. (more)

Google Action
The head of Google in Brazil said the Internet giant will take actions to stop child pornography and hate crimes on a social-networking Web site. (more)