Direct Marketing

DMA Forecasts $10.6 Billion in 2008 Pharmaceutical Sales Via ...
This year, pharmaceutical companies are forecast to generate $10.6 billion in sales through direct marketing, and that figure is expected to hit $15.2 billion in 2012. These are key findings in a new Direct Marketing Association (DMA) ...

I Mail, You Mail, We All Have Voice Mail!
Think of the marketing possibilities. You can make targeted offers for specific clients on your lists. You can record your own messages or use some of the free pre-recorded messages available on YouMail. Specific outgoing messages can ...

DMA's Charles Prescott to Stand for Re-Election as Chair of ...
The Direct Marketing Association (DMA) has announced that Charles A. Prescott, DMA vice president of Global Knowledge Network Services, will stand for re-election to a four-year term as chairman of the Consultative Committee (CC) of the ...

Yahoo! and MLB.com Enter Video Distribution and Advertising Sales ...
Yahoo! and MLB Advanced Media, LP, the interactive media and Internet company of Major League Baseball, have announced a three-year video and advertising partnership that includes access to out-of-market MLB games on Yahoo! Sports.

Javelin Reveals 25 Top Credit Card Issuers for Consumer Identity ...
Javelin Strategy & Research has announced results from their annual Card Issuers Identity Safety Scorecard Report, scoring 25 of the nation's top credit card issuers against a benchmark of criteria for customer safety features essential ...

Symantec Report Reveals Malicious Attacks Focused Toward Trusted ...
The latest Internet Security Threat Report (ISTR), Volume XIII has been released by Symantec Corp. The report concludes that the Web is now the primary conduit of attack activity, as opposed to network attacks, and that online users can ...

Today is Elizabeth Ruiz is a Heck of a Lot Smarter than Everyone ...
Here’s why…as a direct marketer I know stuff others don’t. I thought it was common knowledge but apparently Dan says it’sa revelation to others. Not that I’m superior but about the following marketing tips: ...

“Green” Issue Tops Magazine Poll
The Deliver “green” issue, which focused on how environmental concerns are affecting direct marketing, only barely beat out our May ’07 issue, earning the top spot by a mere two votes. Readers who voted for the “green” issue in the poll ...

Drug Companies Will Top $1B in Direct Marketing Spend
Pharmaceutical companies reaping rewards from Web, print, direct-to-consumer ad campaigns.

Starbucks "Gets" Social Marketing
I finally did it. I finally bit the bullet and signed up at the first, ever Starbucks venture into social media. Yes, I joined My Starbucks Idea. And, I LOVE IT! The site has been in action for only three weeks. ...