Media Marketing

Social Media Marketing Still Lacks Strong Metrics
Companies are adopting social media as a marketing tool, but they are struggling to find effective metrics, writes Paul Gillin (author of ) in a report issued by the Society for New Communications...

True Religion + Online Media from OMMA
Chat rooms, blogs, forums, social networks, social bookmarking and virtually any site that allows conversational interaction is a prime venue for the rapidly growing field of social media marketing – an essential tool in every PR/SEO ...

Social Media Marketing Still Lacks Strong Metrics
Companies adopt social media as a marketing tool but struggle to find effective metrics, writes Paul Gillin (author of The New Influencers) in a report issued by the Society for New Communications...

How Brands Can Effectively Harness the Power of Social Media Marketing
So is there a secret formula for success in social media marketing? We know some things that don’t work: lack of or false transparency, “invasion” of social networks, SPAM, rushing into SNs without understanding them and thereby ...

Personality Not Included: Remember To Vote To Win A Copy Of The Book
Do go over to read his article as Rohit also shares his learnings about doing a social media book launch. You see Rohit is going to present the 5 interviews with the most votes with a copy of the book - and as I wrote about earlier, ...

Grace Nikae: Classical pianist gets conversational media marketing
The post outlines her use of conversational media as a marketing tool and includes such things as a blog called Stretching Intervals, where she gives a behind-the-scenes look at life as a concert pianist. Chris also discusses her ...

“To truly succeed in designing national media marketing ...
Many national media marketing artists, especially those under the age of 30, have never known any other medium except for digital design. Kimes Winther, fellow of the Luci Dehaas Institute, remarks: “The fact that most of today’s up and ...

I'm No Edward R. Murrow, but...
Evidently I was good enough for Rohit Bhargava to select my interview as one of his top 12 interviews for the Personality Not Included book release project. Out of the nearly 60 interviews, he selected the top 12 based on the following ...

Conversation is Like the Weather
The Accidental Marketer; A New Brand of Creative; My Marketing Tragedy; Business Model Evolution; Life in the Conversation Lane. I'm very excited about this - there's some really great potential here, between the topics and the authors, ...

Worst Practices in Social Media Marketing
Just how bad can a corporate social media campaign be? This case study analyzes the unfortunate social media efforts of the DuroSport corporation. It's a text book case of how not to engage your customers on the social web. 2 Vote(s)