Marketing Communications

Ever Evolving
But for our purposes, what is really changing is the whole scope of marketing communications. First, traditional broadcast or print ads are just not enough. All ads and printed materials today point consumers to a website. ...

The Future of Marketing Communications
Check out this article by Sabrina Horn for the Council on PR Firms newsletter. Great insight and advice on all the changes now and ahead for marketing, PR, and all integrated services in the Technology industry.

More evolution
Update to post below–Advertisers are turning to gaming online. Read this article in the New York Times:. http://www.nytimes.com/2008/04/01/business/media/01adco.html?_r=1&oref=slogin.

Profitable Marketing Communications: A Guide to Marketing Return ...
Offering insight into how marketers have delivered outstanding marketing ROI, this book proposes a new marketing model to help business-owners, CEOs, CFOs, and marketing professionals apply an investment-led approach where the focus is ...

Everything I needed to know for public relations, I learned being ...
After all this, please don’t think I’m elevating the role of PR and marketing communications to that of parenthood. Being a parent is by far one of the most important things I’ve ever have and ever will do in my life. ...

See you in LA next week?
Few interactive marketers are ecstatic about their ability to deliver meaningful and timely marketing messages. In fact, most agree that more relevant and timely marketing communications will be better received by customers and increase ...

The choice of business success
Integrated Marketing Communications is a new marketing concept is a new system of marketing perspective, the marketing representative of the direction of development, China’s enterprises implement integrated marketing communication ...

Milano earns the Expo 2015
We made it!

Is this the first time you've read one of my blogs? If it is, then ...
In all their marketing communications, emails, blog posts, article writing, and phone calls to previous clients it's all about THEM and WHAT THEY DO. Worse still, they end up focussing all their marketing on what they KNOW, ...

Career Events: March 31, 2008
Momentum Worldwide is part of the McCann Worldgroup, the world’s largest marketing communications network, housed within Interpublic Group. Campus Ambassador. Are you a college Senior looking towards graduation? ...