Marketing Books

Go Green With Local Internet Marketing, Trashed Phone Books Just ...
Internet marketing is an easy way to help your environment and market at the same time (ah, the feel good angle). Here in Minnesota, record numbers of phone books are being tossed out, with up to 85% ending up in the regular trash ...

Book Review: “Radically Transparent” by Andy Beal & Judy Strauss
I have mixed feelings about a lot of marketing books. They are either too breezy and conversational - like Seth Godin's Meatball Sundae (it's enjoyable and has great insights but you can read it and get it in about two hours. ...

My Favorite Books on Book Marketing and Promotion Every Author ...
I’ve read dozens and dozens of books on book marketing and usually have found a morsel or two of useful information in each one. Here’sa list of my favorites. By the way, I’ve personally met or have spoken to each author and can attest ...

Movies … for Books’ Sake
When I was a little kid, a man claimed he could tell my future, so I let him. I’ve wanted to be in film since I was a toddler, so when he said I’d grow up to do “advertising,” I was pretty dismayed. Now, however, at 34 years old, ...

Initial Thoughts as an Author (stats, etc)
I’m not surprised that 60% of the overall books were sold within the first 24 hours. The book business is similar to a hit driven business (video games, Hollywood, music) where upon release, most transactions are completed (be it ...

Profitable Marketing Communications: A Guide to Marketing Return ...
Offering insight into how marketers have delivered outstanding marketing ROI, this book proposes a new marketing model to help business-owners, CEOs, CFOs, and marketing professionals apply an investment-led approach where the focus is ...

Interview with Rohit Bhargava on "Personality Not Included"
that I weaved together to tell the story of the book. I love that the book is fully made up of stories and is an easy read as a result. I've read too many long and boring marketing books and didn't want this to be one of them. ...

Publicity Neepery Part Two: Technical Terms
Book publicity is complicated, so today’s neep unpacks some technical terms. Involved in the process on the publisher’s side are Sales, Marketing, and Publicity. Three departments with a general purpose—to sell books—but with specific ...

Book Marketing Landmines and How to Avoid Them
In order to conduct a successful book marketing campaign as a POD published author, you will need to understand the challenges that can hinder your success. If you are not aware of these challenges and try to blindly market your book, ...

Develop Your Blogging Voice
In the fall of 2007, I was reading several new books on entrepreneurship and marketing. I was preparing to launch a new marketing company of my own so I thought I should read some current literature to help me focus. ...